MUHAMAD, Nurulhayah; ZAINUDDIN, Nurul Hila. PLS-SEM or CB-SEM Method for Customer Loyalty Towards Mobile Service Providers Data. EDUCATUM Journal of Science, Mathematics and Technology, [S. l.], v. 12, p. 135–145, 2025. DOI: 10.37134/ejsmt.vol12.sp.12.2025. Disponível em: https://ejournal.upsi.edu.my/index.php/EJSMT/article/view/11352. Acesso em: 5 dec. 2025.