Cultural Hybridity in Nollywood: A Critical Analysis of Foreign Influences in the film Àdìrẹ

Abstract

This paper explores cultural hybridity in Nollywood through a critical analysis of foreign influences in the film Àdìrẹ. Àdìrẹ, a 2023 Nollywood production, intertwines traditional Yoruba culture with global elements, offering insights into the evolving cultural landscape shaped by globalization. Employing quantitative content analysis, the study examines foreign cultural elements such as language, fashion, and behaviour, alongside their indigenous counterparts. Findings reveal that foreign cultural elements dominate the film, with Western-style dressing and the use of English language accounting for 49.3% and 35.4% of the content, respectively. Conversely, indigenous elements, including Yoruba language and traditional aesthetics, constitute only 22.5% of the overall portrayal, signaling a gradual erosion of cultural identity. The analysis highlights the complex interplay of globalization, where foreign influences enhance Nollywood's global appeal while diluting its cultural authenticity. This study underscores Nollywood's role as both a mirror of society and a medium for cultural negotiation, urging filmmakers to prioritize balanced representation. By preserving indigenous elements while navigating global trends, Nollywood can maintain its identity and foster cultural resilience in an increasingly interconnected world. The paper concludes with recommendations for ethical storytelling and regulatory oversight to ensure a sustainable cultural narrative in Nollywood productions.