Green Self-Efficacy and Hybrid Work Models’ Impact on Organizational Commitment in Sustainable Fashion Stores with the Moderating Role of Employee Satisfaction
DOI:
https://doi.org/10.37134/ibej.Vol19.1.9.2026Keywords:
Green Self-Efficacy, Hybrid Work Model, Organizational Commitment , Green Employee Satisfaction, Decent Work and Economic GrowthAbstract
This study aims to examine the effect of green self-efficacy and green hybrid work on green organizational commitment, while also analysing the moderating role of green employee satisfaction in these relationships. This study is grounded in Taylor’s (1911) theory of organizational behaviour, emphasizing efficiency and structured work processes. The population in this study comprises fashion store employees in Yogyakarta, with 384 respondents selected using a snowball sampling method. Data were collected via online questionnaires and analysed using Structural Equation Modelling (SEM) with SmartPLS 4. The findings reveal that both green self-efficacy and green hybrid work have a positive and significant impact on green organizational commitment. Furthermore, green employee satisfaction significantly moderates the relationship between green hybrid work and green organizational commitment but does not moderate the relationship between green self-efficacy and green organizational commitment, indicating that while hybrid work arrangements can enhance commitment through employee satisfaction, self-efficacy alone may not have the same effect. The theoretical implication highlights the relevance of Taylorism in understanding how dissatisfaction with inefficient work systems reduces employee commitment. Practically, the findings suggest that management must address inefficiencies and employee dissatisfaction to foster a more sustainable and committed workforce within the green fashion retail industry. Additionally, this study contributes to the field of business education by providing empirical insights that can inform the development of sustainability-oriented curricula and training programs, equipping future managers and entrepreneurs with the competencies needed to foster green organizational commitment in evolving retail environments.
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