TY - JOUR AU - Yusof, Rohaila AU - Norwani, Norlia Mat AU - Zulkifi, Heilman PY - 2014/12/01 Y2 - 2024/03/29 TI - THE EFFECTIVENESS OF MASTERY LEARNING STRATEGY TOWARDS STUDENTS' ACHIEVEMENT AND COMPETENCY DEVELOPMENT IN PRINCIPLES OF ACCOUNTING COURSE JF - International Business Education Journal JA - IBEJ VL - 7 IS - 0 SE - Articles DO - UR - https://ejournal.upsi.edu.my/index.php/IBEJ/article/view/1512 SP - 16-30 AB - <p style="text-align: justify;">This study is experimental in nature, conducted to investigate the effectiveness of The Mastery Learning Strategy towards students' academic performance, achievement and competency development. The main objective of this study is to compare the effectiveness of Mastery Learning Strategy against the traditional learning strategy. The effect of these strategies on students’ achievement is measured through their score marks on a test set and their development in competencies such as problem solving, communication, leadership and team work. The study is quasi experimental involving a total number of 68 students. The duration of the study was eight weeks. The data collected were in the form of responses through questionnaires and performance test. Data were analyzed using t-test and ANCOVA The results of the study shows that the students’ academic performance and competency achievement of mastery learning strategy group is significantly higher compared to that of the traditional learning strategy group. Over all, most of the students in the mastery learning strategy group have a positive perception towards the implementation of the mastery learning strategy. The implications of the study suggests that mastery learning strategy should be used as one of the instructional strategies in accounting education in order to increase students’ academic performance and competency development.</p> ER -