(1)
Feliciano, K. M.; David, M. I.; Gutierrez, E.; Miguel, L. A.; Bandojo, A. J.; Etrata, Jr., A. Brands for A Cause: The Effect of Cause-Related Marketing on The Brand Preference of Gen Z to Clothing Brands in Metro Manila. IBEJ 2025, 18 (1), 40-59. https://doi.org/10.37134/ibej.Vol18.1.4.2025.