AFIFAH, Hana; ULYA, Widadatul; BUDI WIRAWAN, Nugroho. Exploring Gen Z’s Preferences Toward Higher Education Institutions’ Promotional Strategies. International Business Education Journal, [S. l.], v. 17, n. 2, p. 127–140, 2024. DOI: 10.37134/ibej.Vol17.2.10.2024. Disponível em: https://ejournal.upsi.edu.my/index.php/IBEJ/article/view/8816. Acesso em: 13 may. 2025.