K. M. Feliciano, M. I. David, E. Gutierrez, L. A. Miguel, A. J. Bandojo, and A. Etrata, Jr., “Brands for A Cause: The Effect of Cause-Related Marketing on The Brand Preference of Gen Z to Clothing Brands in Metro Manila”, IBEJ, vol. 18, no. 1, pp. 40–59, Apr. 2025, doi: 10.37134/ibej.Vol18.1.4.2025.