R. Khan M, M. Ghouri A. Enhancing Customer Satisfaction and Loyalty through Customer-Defined Market Orientation and Customer Inspiration: A Critical Literature Review. IBEJ [Internet]. 2018 Dec. 1 [cited 2024 Nov. 22];11(1):25-39. Available from: https://ejournal.upsi.edu.my/index.php/IBEJ/article/view/1440