Online purchase intention among school teachers: Extension of Technology Acceptance Model (TAM)
DOI:
https://doi.org/10.37134/jcit.vol7.9.2017Keywords:
Online trust, Online purchase intention, Technology Acceptance Model, TeachersAbstract
In recent years, the Malaysian teachers market makes such a compelling and profitable demographic segment for online business. However, little research has attempted to examine the purchase attitude and behaviour of the teachers. Thus, using the extended Technology Acceptance Model (TAM), this study aims to investigate the effect of perceived usefulness, perceived ease of use, perceived reputation, perceived security and perceived privacy on teachers’ trust and consequently on teachers’ online purchase intention. This study adopted quantitative approach. Data obtained from a sample of 150 teachers using a self-administered questionnaire, were analysed using Multiple Regression Analysis. The results reveal the perceived ease of use, perceived security and perceived privacy as significant predictors of online trust among teachers, and online trust positively affect the online purchase intention. The results provide empirical evidence on the role of additional constructs and applicability of the extended TAM. The results also offer valuable insights to marketers on how to better serve the huge market of teachers and induce them to purchase online.
Downloads
Download data is not yet available.
References
Akbar, S., & James, P.T.J. (2014). Consumers' attitude towards online shopping factors influencing employees of
crazy domains to shop online. Journal of Management and Marketing Research, 14, 1-11.
Azizah, O., Ramayah, T., Lim, B.L., & Mohamad, O.& Marimuthu, M. (2011). Determining factors for the usage of
web-based marketing applications by small and medium enterprises (SMEs) in Malaysia. Journal of Marketing
Development and Competitiveness, 5(2), 70-86.
Bernama. (2014). Malaysians love to shop online. Retrieved from
http://www.therakyatpost.com/life/2014/07/08/malaysians-love-shop-online/
Broutsou, A., & Fitsilis, P. (2012). Online trust: The influence of perceived company’s reputation on consumers’
trust and the effects of trust on intention for online transactions. Journal of Service Science and Management, 5(1),365-372.
Chai, L.T., Hong, Y.K., & Ching, C.C. (2010). Exploring Malaysian trainee teachers' adoption of the internet as
information tool. International Journal of Instruction, 3(2), 25-38.
CheMohd, Z. & Anas, T. (2014). E-commerce in Malaysia: Development, implementation and challenges.
International Review of Management and Business Research, 3(1), 291-298.
Choi, H., Choi Y.J., & Kim, K.M. (2012). The understanding of building trust model on smartphone application:
focusing on users’ motivation, presented at Proceedings of the International Conference on IT Convergence
and Security, 2011.
Chua, A.P.H., Ali, K. & Hishamuddin, I. (2006). E-commerce: A study on online shopping in Malaysia. Journal of
Social Science, 13(3), 231-242.
Chua, Y.P. (2013). Mastering Research Statistics. Shah Alam, Selangor: McGraw-Hill Education.
Coakes, Sheridan, J., & Lyndall, G.S. (2003). SPSS analysis without anguish: Version 11.0 for windows. Queensland:
John Wiley & Sons Australia Ltd.
Davis, F.D. (1989). Perceived usefulness, perceives ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
Davis, Sajtos, R.L., & Chaudhri, A.A. (2011). Do consumers trust mobile service advertising? Contemporary
Management Research, 7(4), 245-270.
Dinev, T.,Xu, H., Smith, J.H., & Hart, P. (2013). Information privacy and correlates: An empirical attempt to bridge
and distinguish privacy-related concepts. European Journal of Information Systems, 22(3), 295-316.
Dolatabadi, H.R., & Ebrahimi, H. (2010). Factors influencing Iranian consumers’ trust in internet shopping.
European Journal of Social Sciences, 16(2), 307-318.
Doney, P.M., & Cannon, J.P. (1997). An examination of the nature of trust in buyer-seller relationships. The Journal of Marketing, 35-51.
Fakhraddin, M., Fatemah, K., & Marzieh, D. (2013). An investigation of initial trust in mobile banking. International
Journal of Academic Research in Business and Social Sciences, 3(9), 394-403.
Fatah, A.A., Saeed, F., & Amir, P. (2011). Factors affecting the attitude of trust in internet purchasing from the
perspective of consumers. Interdisciplinary Journal of Contemporary Research in Business, 3(5), 208-221.
Fatemah, M., Zurani, I., & Shanmugam, B. (2013). Online purchase intention: Effects of trust and security
perception. Australian Journal of Basic and Applied Sciences, 7(6), 307-315.
Friedman, B., Khan, P.H. & Daniel, C.H. (2000). Trust online. Communications of the ACM, 43(12), 34-40.
Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. Journal of Marketing, 58(2), 1-19.
Ganguly, B., Dash, S.B., & Cyr, D. (2009). Website characteristics, trust and purchase intention in online stores: An
Empirical study in the Indian context. Journal of Information Science and Technology, 6(2), 22-44.
Garson, G.D. (2012). Testing Statistical Assumptions, Blue Book Series. Asheboro, USA: Statistical Associates
Publishing.
Gefen, D. (2002). Customer loyalty in e-commerce. Journal of the Association for Information Systems, 3(1), 27-51.
Gefen, D., Karahanna, E., & Straub, D.W. (2003). Trust and TAM in online shopping: An integrated model. MIS
Quarterly, 27(1), 51-90.
George, J.F. (2004). The theory of planned behavior and internet purchasing. Internet research, 14(3), 198-212.
Grazioli, S., & Jarvenpaa, S.L. (2000). Perils of Internet fraud: An empirical investigation of deception and trust
with experienced Internet consumers. IEEE Transactions on Systems, Man and Cybernetics, Part A: Systems and
Humans, 30(4), 395-410.
doi:10.1109/3468.852434
Greenstein, M., & Vasarhelyi, M.A. (2002). Electronic Commerce: Security, Risk Management, and Control. New York, USA: McGraw-Hill/Irwin.
Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E. (2010).Multivariate Data Analysis: A global perspective (7th
edition).Upper Saddle River, New Jersey: Pearson Education Inc.
Hashim & Junaidah. (2008). Factors influencing the acceptance of web‐ based training in Malaysia: Applying the
technology acceptance model. International Journal of Training and Development, 12(4), 253-264.
Ho, R. (2006). Handbook of Univariate and Multivariate Data Analysis and Interpretation with SPSS. Boca Raton, Florida: Chapman & Hall/CRC (Taylor & Francis Group).
Hossein, R.D.A., Seyede, N.A.H., &Faeze, K.Z. (2011). Considering factors that affect users’ online purchase
intentions with using structural equation modelling. Interdisciplinary Journal of Contemporary Research in
Business, 3(8), 463-471.
Hsu, C.L., Chia, C.L., & Lee, Y.D. (2010). Effect of commitment and trust towards micro-blogs on consumer
behavioural intention: A relationship marketing perspective. International Journal of Electronic Business
Management, 8(4), 292-303.
Huck, S.W. (2012). Reading Statistics and Research (6th edition). Boston, MA: Pearson Education Inc.
Intana, M., & Chansa-ngavej, C. (2014). An extended technology acceptance model for internet banking adoption.
Asian Journal of Management Research, 5(1), 124-137.
Jarvenpaa, S.L.,& Leidner, D.E. (1998). Communication and trust in global virtual teams. Journal of Computer‐
Mediated Communication, 3(4).
Jarvenpaa, S.L., Tractinsky, N., Saarinen, L. (1999). Consumer trust in an internet store: A cross‐ cultural
validation. Journal of Computer‐ Mediated Communication, 5(2).
Jasman, J.M., Osman, M., & Ramayah, T. (2005). Intention to purchase via the internet: A comparison of two
theoretical models. Asian Academy of Journal, 10(1), 79-95.
Jiang, L., Yang, Z., & Jun, M. (2013). Measuring consumer perceptions of online shopping convenience. Journal of
Service Management, 24(2), 191-214.
Xiao, K.H. (2012). An empirical study of consumer’s E-commerce initial trust antecedents. International Journal of
Advancements in Computing Technology, 4(18), 559-567.
Kim, D.J., Song, Y.I., Braynov, S.B., & Rao, H.R. (2005). A multidimensional trust formation model in B-to-C ecommerce: A conceptual framework and content analyses of academia/practitioner perspectives. Decision
Support Systems, 40(2), 143-165.
Kim, M.J., Chung, N., & Lee, C.K. (2011). The effect of perceived trust on electronic commerce: Shopping online for
tourism products and services in South Korea. Tourism Management, 3(2), 256-265.
Kimery, K.M., & McCord, M. (2002). Third-party assurances: Mapping the road to trust in e-retailing. JITTA: Journal
of Information Technology Theory and Application, 4(2), 63.
Kotler, P., & Armstrong, G. (2010). Principles of Marketing13th edition. Singapore: Pearson Education International.
Lee, D., Park, J., &Ahn, J. (2001). On the explanation of factors affecting e-commerce adoption, proceeding of the
International Conference in Information Systems.
Lee, H.Y., & Ahn, H. (2013). The role of trust in the adoption of mobile commerce: Comparison to the adoption of
e-commerce. Journal of Convergence Information Technology, 8(18), 136-147.
Leng, J., & Zhang, T. (2012). The influencing factors of customer trust to great discount online shops: Based on the Chinese Market. Retrieved from
http://urn.kb.se/resolve?urn=urn%3Anbn%3Ase%3Auu%3Adiva-205325
Li, Y.H., & Huang, J.W. (2009). Applying theory of perceived risk and technology acceptance model in the online
shopping channel. World Academy of Science, Engineering and Technology, 53(1), 919-925.
Lim, W.M., & Ting, D.H. (2012). E-shopping: An analysis of the technology acceptance model. Canadian Center of
Science and Education, 6(4), 49-62.
Ling, K.C., Dazmin, D., Piew, T.H., Keoy, K.H., & Padzil, H. (2011). Perceived risk, perceived technology, online
trust for the online purchase intention in Malaysia. International Journal of Business and Management, 6(6), 167-
182.
Malaysia tutors consultancy: Malaysian tution rate. (2015). Retrieved from
http://malaysiatutors.com/malaysiatuition- fee-guidelines/.
Marzieh, Z., Laily, P., Jamil, B., & Syuhaily, B. (2011). The effects of trust on online Malaysian students buying
behavior. Australian Journal of Basic and Applied Sciences, 5(12), 1125-1132.
Mayer, R.C., Davis, H.H., Schoorman, F.D. (1995). An integrative model of organizational trust. Academy of
Management Review, 20(3), 709-734.
McKnight, D.H., Cummings, L.L. & Chervany, N.L. (1998). Initial trust formation in new organizational
relationships. Academy of Management Review, 23(3), 473-490.
Ministry of Education (EMIS). (2014). Higher Education Statistics: Number of teachers based on primary and secondary levels. Retrieved from
http://www.moe.gov.my.
Ministry of Finance Malaysia. (2014). Economic Performance and Prospects: Economic Report 2013/2014. Kuala Lumpur: Government Printing Office.
Mohd Sam Mohd Fazli, & Md Nor Hayati Tahir. (2009). Website quality and consumer online purchase intention
of air ticket. International Journal of Basic and Applied Sciences, 9(10).
Nadaraj, V. (2013). The Establishment Post: Malaysians spend US$354 on online shopping. Retrieved from
http://www.establishmentpost.com.
Nah, F.F.H., & Davis, S. (2002). HCI research issues in e-commerce. Journal of Electronic Commerce Research, 3(3), 98-113.
Pallant, J. (2007). SPSS Survival Manual: A step-by-step guide to data analysis using SPSS for Windows (3rd ed.). New York: Open University Press.
Pavlou, P. (2001). Consumer intentions to adopt electronic commerce-incorporating trust and risk in the technology acceptance model. DIGIT 2001 Proceedings. 2. Retrieved from
http://aisel.aisnet.org/digit2001/2
Pavlou, P.A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology
acceptance model. International Journal of Electronic Commerce, 7(3), 101-134.
Porter, Constance, E., Naveen, D., William H.MacElroy., & Donna, W. (2011). How to foster and sustain
engagement in virtual communities. California Management Review, 53(4), 80-100.
Prompongsatorn, C., Sakthong, N., Chaipoopirutana, S., & Combs, H. (2012). The factors influencing consumer trust of internet shopping in Thailand. Paper presented at the Proceedings of ASBBS, 19(1), 736-745.
Rapidah, O.A., Azreen, A.G., Shafini, M.S., Haslina, C.N., & Fadilah, A.S. (2014). Internet shopping in Malaysia:
TAM model adoption. Journal of Basic and Applied Scientific Research, 4(3).
Rose, J., & Fogarty, G. (2010). Technology readiness and segmentation profile of mature consumers, presented at
Proceedings of the 4th Biennial Conference of the Academy of World Business, Marketing and Management
Development. Rousseau, D.M., Sitkin, S.B., Burt, R.S., & Camerer, C. (1998). Not so different after all: A cross-discipline view of trust. Academy of Management Review, 23(3), 393-404.
Salo, J., & Karjaluoto, H. (2007). A conceptual model of trust in the online environment. Online Information Review, 31(5), 604-621.
Schlosser, A.E., White, T.B., Lloyd, S.M. (2006). Converting web site visitors into buyers: How web site investment
increases consumer trusting beliefs and online purchase intentions. Journal of Marketing, 70(2), 133-148.
Seyed, F.A.A., Amir, P., & Saeed, F. (2011). An analysis of factors affecting the consumer’s attitude of trust and
their impact on internet pushing behavior. International Journal of Business and Social Science, 2(23), 147-158.
Smith, J.B., & Barclay, D.W. (1997). The effects of organizational differences and trust on the effectiveness of selling partner relationships. Journal of Marketing, 61(1), 3-21.
Tabachnick, B.G., & Fidell, L.S. (2007). Using Multivariate Statistics. (5th ed.). Boston, MA: Pearson Education Inc.
Teo, T.S.H., &Liu, J. (2007). Consumer trust in e-commerce in the United States, Singapore and China. Omega, 35(1), 22-38.
Turban, E., McLean, E., Wetherbe, J., & Leidner, D. (2006). Information Technology for Management: Transforming Organizations in the Digital Economy. USA: John Wiley & Sons.
UbaidRehman, Muhammad Rizwan, Affan Ahmed, Naeem Ali, & Muhammad Hassan Khan. (2013). E-TAM
model: A comprehensive approach to understand the adoption of electronic shopping. Journal of Basic and
Applied Scientific Research, 3(11), 178-188.
Umair, C., Ridzwan, J., Faiza, D., & Nawal, S. (2012). The trend of online shopping in 21st century: Impact of
enjoyment in TAM model. Asian Journal of Empirical Research, 3(2), 131-141.
van der Heijden, Hans., Verhagen, T., & Creemers, M. (2003). Understanding online purchase intentions:
Contributions from technology and trust perspectives. European Journal of Information Systems, 12(1), 41-48.
Walczuch, R., & Lundgren, H. (2004). Psychological antecedents of institution-based consumer trust in e-retailing.
Information & Management, 42(1), 159-177.
Wang, B., & Shan, C. (2013). The effect of online to mobile trust transfer on the foundation of mobile banking trust. Journal of Communications and Network, 5(1), 112-115.
Lu, Y.B., Zhou, T., & Bin, W. (2007). A comparison of prices in electronic markets and traditional markets of China.
Chinese Economy, 40(5), 67-83.
Ye, L.R., & Zhang, H.H. (2014). Sales promotion and purchasing intention: Applying the technology acceptance
model in consumer-to-consumer marketplaces. International Journal of Business, Humanities and Technology,
4(3), 1-5.
Zakaria Saleh., & Ahmad Mashour. (2014). Consumer attitude toward m-commerce: The perceived level of security and the role of trust. Journal of Emerging Trends in Computing and Information Sciences, 5(2), 111-117.
crazy domains to shop online. Journal of Management and Marketing Research, 14, 1-11.
Azizah, O., Ramayah, T., Lim, B.L., & Mohamad, O.& Marimuthu, M. (2011). Determining factors for the usage of
web-based marketing applications by small and medium enterprises (SMEs) in Malaysia. Journal of Marketing
Development and Competitiveness, 5(2), 70-86.
Bernama. (2014). Malaysians love to shop online. Retrieved from
http://www.therakyatpost.com/life/2014/07/08/malaysians-love-shop-online/
Broutsou, A., & Fitsilis, P. (2012). Online trust: The influence of perceived company’s reputation on consumers’
trust and the effects of trust on intention for online transactions. Journal of Service Science and Management, 5(1),365-372.
Chai, L.T., Hong, Y.K., & Ching, C.C. (2010). Exploring Malaysian trainee teachers' adoption of the internet as
information tool. International Journal of Instruction, 3(2), 25-38.
CheMohd, Z. & Anas, T. (2014). E-commerce in Malaysia: Development, implementation and challenges.
International Review of Management and Business Research, 3(1), 291-298.
Choi, H., Choi Y.J., & Kim, K.M. (2012). The understanding of building trust model on smartphone application:
focusing on users’ motivation, presented at Proceedings of the International Conference on IT Convergence
and Security, 2011.
Chua, A.P.H., Ali, K. & Hishamuddin, I. (2006). E-commerce: A study on online shopping in Malaysia. Journal of
Social Science, 13(3), 231-242.
Chua, Y.P. (2013). Mastering Research Statistics. Shah Alam, Selangor: McGraw-Hill Education.
Coakes, Sheridan, J., & Lyndall, G.S. (2003). SPSS analysis without anguish: Version 11.0 for windows. Queensland:
John Wiley & Sons Australia Ltd.
Davis, F.D. (1989). Perceived usefulness, perceives ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
Davis, Sajtos, R.L., & Chaudhri, A.A. (2011). Do consumers trust mobile service advertising? Contemporary
Management Research, 7(4), 245-270.
Dinev, T.,Xu, H., Smith, J.H., & Hart, P. (2013). Information privacy and correlates: An empirical attempt to bridge
and distinguish privacy-related concepts. European Journal of Information Systems, 22(3), 295-316.
Dolatabadi, H.R., & Ebrahimi, H. (2010). Factors influencing Iranian consumers’ trust in internet shopping.
European Journal of Social Sciences, 16(2), 307-318.
Doney, P.M., & Cannon, J.P. (1997). An examination of the nature of trust in buyer-seller relationships. The Journal of Marketing, 35-51.
Fakhraddin, M., Fatemah, K., & Marzieh, D. (2013). An investigation of initial trust in mobile banking. International
Journal of Academic Research in Business and Social Sciences, 3(9), 394-403.
Fatah, A.A., Saeed, F., & Amir, P. (2011). Factors affecting the attitude of trust in internet purchasing from the
perspective of consumers. Interdisciplinary Journal of Contemporary Research in Business, 3(5), 208-221.
Fatemah, M., Zurani, I., & Shanmugam, B. (2013). Online purchase intention: Effects of trust and security
perception. Australian Journal of Basic and Applied Sciences, 7(6), 307-315.
Friedman, B., Khan, P.H. & Daniel, C.H. (2000). Trust online. Communications of the ACM, 43(12), 34-40.
Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. Journal of Marketing, 58(2), 1-19.
Ganguly, B., Dash, S.B., & Cyr, D. (2009). Website characteristics, trust and purchase intention in online stores: An
Empirical study in the Indian context. Journal of Information Science and Technology, 6(2), 22-44.
Garson, G.D. (2012). Testing Statistical Assumptions, Blue Book Series. Asheboro, USA: Statistical Associates
Publishing.
Gefen, D. (2002). Customer loyalty in e-commerce. Journal of the Association for Information Systems, 3(1), 27-51.
Gefen, D., Karahanna, E., & Straub, D.W. (2003). Trust and TAM in online shopping: An integrated model. MIS
Quarterly, 27(1), 51-90.
George, J.F. (2004). The theory of planned behavior and internet purchasing. Internet research, 14(3), 198-212.
Grazioli, S., & Jarvenpaa, S.L. (2000). Perils of Internet fraud: An empirical investigation of deception and trust
with experienced Internet consumers. IEEE Transactions on Systems, Man and Cybernetics, Part A: Systems and
Humans, 30(4), 395-410.
doi:10.1109/3468.852434
Greenstein, M., & Vasarhelyi, M.A. (2002). Electronic Commerce: Security, Risk Management, and Control. New York, USA: McGraw-Hill/Irwin.
Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E. (2010).Multivariate Data Analysis: A global perspective (7th
edition).Upper Saddle River, New Jersey: Pearson Education Inc.
Hashim & Junaidah. (2008). Factors influencing the acceptance of web‐ based training in Malaysia: Applying the
technology acceptance model. International Journal of Training and Development, 12(4), 253-264.
Ho, R. (2006). Handbook of Univariate and Multivariate Data Analysis and Interpretation with SPSS. Boca Raton, Florida: Chapman & Hall/CRC (Taylor & Francis Group).
Hossein, R.D.A., Seyede, N.A.H., &Faeze, K.Z. (2011). Considering factors that affect users’ online purchase
intentions with using structural equation modelling. Interdisciplinary Journal of Contemporary Research in
Business, 3(8), 463-471.
Hsu, C.L., Chia, C.L., & Lee, Y.D. (2010). Effect of commitment and trust towards micro-blogs on consumer
behavioural intention: A relationship marketing perspective. International Journal of Electronic Business
Management, 8(4), 292-303.
Huck, S.W. (2012). Reading Statistics and Research (6th edition). Boston, MA: Pearson Education Inc.
Intana, M., & Chansa-ngavej, C. (2014). An extended technology acceptance model for internet banking adoption.
Asian Journal of Management Research, 5(1), 124-137.
Jarvenpaa, S.L.,& Leidner, D.E. (1998). Communication and trust in global virtual teams. Journal of Computer‐
Mediated Communication, 3(4).
Jarvenpaa, S.L., Tractinsky, N., Saarinen, L. (1999). Consumer trust in an internet store: A cross‐ cultural
validation. Journal of Computer‐ Mediated Communication, 5(2).
Jasman, J.M., Osman, M., & Ramayah, T. (2005). Intention to purchase via the internet: A comparison of two
theoretical models. Asian Academy of Journal, 10(1), 79-95.
Jiang, L., Yang, Z., & Jun, M. (2013). Measuring consumer perceptions of online shopping convenience. Journal of
Service Management, 24(2), 191-214.
Xiao, K.H. (2012). An empirical study of consumer’s E-commerce initial trust antecedents. International Journal of
Advancements in Computing Technology, 4(18), 559-567.
Kim, D.J., Song, Y.I., Braynov, S.B., & Rao, H.R. (2005). A multidimensional trust formation model in B-to-C ecommerce: A conceptual framework and content analyses of academia/practitioner perspectives. Decision
Support Systems, 40(2), 143-165.
Kim, M.J., Chung, N., & Lee, C.K. (2011). The effect of perceived trust on electronic commerce: Shopping online for
tourism products and services in South Korea. Tourism Management, 3(2), 256-265.
Kimery, K.M., & McCord, M. (2002). Third-party assurances: Mapping the road to trust in e-retailing. JITTA: Journal
of Information Technology Theory and Application, 4(2), 63.
Kotler, P., & Armstrong, G. (2010). Principles of Marketing13th edition. Singapore: Pearson Education International.
Lee, D., Park, J., &Ahn, J. (2001). On the explanation of factors affecting e-commerce adoption, proceeding of the
International Conference in Information Systems.
Lee, H.Y., & Ahn, H. (2013). The role of trust in the adoption of mobile commerce: Comparison to the adoption of
e-commerce. Journal of Convergence Information Technology, 8(18), 136-147.
Leng, J., & Zhang, T. (2012). The influencing factors of customer trust to great discount online shops: Based on the Chinese Market. Retrieved from
http://urn.kb.se/resolve?urn=urn%3Anbn%3Ase%3Auu%3Adiva-205325
Li, Y.H., & Huang, J.W. (2009). Applying theory of perceived risk and technology acceptance model in the online
shopping channel. World Academy of Science, Engineering and Technology, 53(1), 919-925.
Lim, W.M., & Ting, D.H. (2012). E-shopping: An analysis of the technology acceptance model. Canadian Center of
Science and Education, 6(4), 49-62.
Ling, K.C., Dazmin, D., Piew, T.H., Keoy, K.H., & Padzil, H. (2011). Perceived risk, perceived technology, online
trust for the online purchase intention in Malaysia. International Journal of Business and Management, 6(6), 167-
182.
Malaysia tutors consultancy: Malaysian tution rate. (2015). Retrieved from
http://malaysiatutors.com/malaysiatuition- fee-guidelines/.
Marzieh, Z., Laily, P., Jamil, B., & Syuhaily, B. (2011). The effects of trust on online Malaysian students buying
behavior. Australian Journal of Basic and Applied Sciences, 5(12), 1125-1132.
Mayer, R.C., Davis, H.H., Schoorman, F.D. (1995). An integrative model of organizational trust. Academy of
Management Review, 20(3), 709-734.
McKnight, D.H., Cummings, L.L. & Chervany, N.L. (1998). Initial trust formation in new organizational
relationships. Academy of Management Review, 23(3), 473-490.
Ministry of Education (EMIS). (2014). Higher Education Statistics: Number of teachers based on primary and secondary levels. Retrieved from
http://www.moe.gov.my.
Ministry of Finance Malaysia. (2014). Economic Performance and Prospects: Economic Report 2013/2014. Kuala Lumpur: Government Printing Office.
Mohd Sam Mohd Fazli, & Md Nor Hayati Tahir. (2009). Website quality and consumer online purchase intention
of air ticket. International Journal of Basic and Applied Sciences, 9(10).
Nadaraj, V. (2013). The Establishment Post: Malaysians spend US$354 on online shopping. Retrieved from
http://www.establishmentpost.com.
Nah, F.F.H., & Davis, S. (2002). HCI research issues in e-commerce. Journal of Electronic Commerce Research, 3(3), 98-113.
Pallant, J. (2007). SPSS Survival Manual: A step-by-step guide to data analysis using SPSS for Windows (3rd ed.). New York: Open University Press.
Pavlou, P. (2001). Consumer intentions to adopt electronic commerce-incorporating trust and risk in the technology acceptance model. DIGIT 2001 Proceedings. 2. Retrieved from
http://aisel.aisnet.org/digit2001/2
Pavlou, P.A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology
acceptance model. International Journal of Electronic Commerce, 7(3), 101-134.
Porter, Constance, E., Naveen, D., William H.MacElroy., & Donna, W. (2011). How to foster and sustain
engagement in virtual communities. California Management Review, 53(4), 80-100.
Prompongsatorn, C., Sakthong, N., Chaipoopirutana, S., & Combs, H. (2012). The factors influencing consumer trust of internet shopping in Thailand. Paper presented at the Proceedings of ASBBS, 19(1), 736-745.
Rapidah, O.A., Azreen, A.G., Shafini, M.S., Haslina, C.N., & Fadilah, A.S. (2014). Internet shopping in Malaysia:
TAM model adoption. Journal of Basic and Applied Scientific Research, 4(3).
Rose, J., & Fogarty, G. (2010). Technology readiness and segmentation profile of mature consumers, presented at
Proceedings of the 4th Biennial Conference of the Academy of World Business, Marketing and Management
Development. Rousseau, D.M., Sitkin, S.B., Burt, R.S., & Camerer, C. (1998). Not so different after all: A cross-discipline view of trust. Academy of Management Review, 23(3), 393-404.
Salo, J., & Karjaluoto, H. (2007). A conceptual model of trust in the online environment. Online Information Review, 31(5), 604-621.
Schlosser, A.E., White, T.B., Lloyd, S.M. (2006). Converting web site visitors into buyers: How web site investment
increases consumer trusting beliefs and online purchase intentions. Journal of Marketing, 70(2), 133-148.
Seyed, F.A.A., Amir, P., & Saeed, F. (2011). An analysis of factors affecting the consumer’s attitude of trust and
their impact on internet pushing behavior. International Journal of Business and Social Science, 2(23), 147-158.
Smith, J.B., & Barclay, D.W. (1997). The effects of organizational differences and trust on the effectiveness of selling partner relationships. Journal of Marketing, 61(1), 3-21.
Tabachnick, B.G., & Fidell, L.S. (2007). Using Multivariate Statistics. (5th ed.). Boston, MA: Pearson Education Inc.
Teo, T.S.H., &Liu, J. (2007). Consumer trust in e-commerce in the United States, Singapore and China. Omega, 35(1), 22-38.
Turban, E., McLean, E., Wetherbe, J., & Leidner, D. (2006). Information Technology for Management: Transforming Organizations in the Digital Economy. USA: John Wiley & Sons.
UbaidRehman, Muhammad Rizwan, Affan Ahmed, Naeem Ali, & Muhammad Hassan Khan. (2013). E-TAM
model: A comprehensive approach to understand the adoption of electronic shopping. Journal of Basic and
Applied Scientific Research, 3(11), 178-188.
Umair, C., Ridzwan, J., Faiza, D., & Nawal, S. (2012). The trend of online shopping in 21st century: Impact of
enjoyment in TAM model. Asian Journal of Empirical Research, 3(2), 131-141.
van der Heijden, Hans., Verhagen, T., & Creemers, M. (2003). Understanding online purchase intentions:
Contributions from technology and trust perspectives. European Journal of Information Systems, 12(1), 41-48.
Walczuch, R., & Lundgren, H. (2004). Psychological antecedents of institution-based consumer trust in e-retailing.
Information & Management, 42(1), 159-177.
Wang, B., & Shan, C. (2013). The effect of online to mobile trust transfer on the foundation of mobile banking trust. Journal of Communications and Network, 5(1), 112-115.
Lu, Y.B., Zhou, T., & Bin, W. (2007). A comparison of prices in electronic markets and traditional markets of China.
Chinese Economy, 40(5), 67-83.
Ye, L.R., & Zhang, H.H. (2014). Sales promotion and purchasing intention: Applying the technology acceptance
model in consumer-to-consumer marketplaces. International Journal of Business, Humanities and Technology,
4(3), 1-5.
Zakaria Saleh., & Ahmad Mashour. (2014). Consumer attitude toward m-commerce: The perceived level of security and the role of trust. Journal of Emerging Trends in Computing and Information Sciences, 5(2), 111-117.
Downloads
Published
2017-10-06
How to Cite
Zainol, Z., Yazit, R., Zakaria, T., Habidin, N. F., & Osman, J. (2017). Online purchase intention among school teachers: Extension of Technology Acceptance Model (TAM). Journal of Contemporary Issues and Thought, 7, 88–103. https://doi.org/10.37134/jcit.vol7.9.2017
Issue
Section
Articles
