Existentialism Conceptual Framework of Consumer Behavior in Music Product: Why Consumers Buy?

  • Li Jia Faculty of College of music, Shanxi Normal University, Linfen, China
Keywords: Existentialism, Music, Consumer behavior


This paper applies qualitative and philological tools to look into the formation process of Music consumer behaviors. At both micro and macro levels, key consumer behaviorism theories are explored. Moreover, marketing stimuli theories, environmental stimuli theories, and self-identity theories are discussed to identify the key determinants of consumer behaviors in the music industry. The paper concludes with a conceptual model that indicates consumer behaviors in the music industry in a collaborative repercussion of these key factors (marketing stimuli, environmental stimuli, self-identity, etc.), which are culture-based and value-oriented. The existentialism conceptual model, through the contribution of such more empirical theories as consumer behavior theory, marketing stimuli theory, environmental stimuli theory, and self-identity theory, helps us understand why consumers buy a music product. As those complex structures of interconnected factors with multiple levels of correlation that call for further empirical research help them self-actualize the human beings, they understand them as consumer behavior in music products is a process of pursuit of its inner essence. Moreover, structural functionalism sheds light on the research objective: such actions and values are all culture-based.


Download data is not yet available.


Bernet, R. (1993). Introduction to Husslerian phenomenology. Evanston: Northwestern University Press.
Bulter, T., & Savage, M. (1995). Social change and the middle class. London: Free Press.
Everdell, W. (1998). The first moderns. Chicago: University of Chicago Press.
Fine, K. (1995). Part-whole. In B. Smith & D. W. Smith (Eds.) The Cambridge Companion to Husserl. Cambridge: Cambridge University Press.
Gleitman, H., Fridlund, A.J., & Reisberg, D. (2004). Psychology (6th ed.). New York: Norton & Company.
Goldthorpe, J. (1987). Social mobility and class structure in modern Britain. Oxford: Clarendon Press.
Grewal, D., Baker, J., Levy, M., & Voss, G. (2003). The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores. Journal of Retailing, 79(4), 259-268.
Herr, P.M., Kardes, F.R., & Kim, J. (1991). Effects of word-of-mouth and product- attribute information on persuasion: Accessibility-diagnosticity perspective. Journal of Consumer research, 17(4), 454-462.
Huang, R. & Tang, Y. (2008). A survey of the consumption of Chinese educated professional women. The Collection of International Accounting and Business Conference.
Mitchell, A.A., & Dacin, P.A. (1996). The assessment of alternative measures of consumer expertise. Journal of Consumer Research, 23(3), 219-239.
Parsons, T. (1951). The social system. London: Routledge.
Parsons, T. (1961). Theories of society: Foundations of modern sociological theory. New York: Free Press.
Parsons, T., & Shils, A. (1976). Toward a general theory of action. Cambridge: Harvard University Press.
Perner, L. (2008). Introduction to marketing. California: University of Southern California Press.
Sandhusen, R. (2000). Marketing (3rd ed.). New York: Barron.
Skinner, B. (1984). The operational analysis of psychological terms. Behavioral and Brain Sciences, 7(4), 547-553.
Wind, Y., Mahajan, V., & Gunther, R. E. (2002). Convergence marketing: Strategies for reaching the new hybrid consumer. NJ: Prentice-Hall.
Yalch, R.F. (1993). The influence of environmental factors on consumer behavior: A decade later. In L. McAlister & M.L. Rothschild (Eds.), Advances in Consumer Research (Vol. 20, pp. 630). Provo: Association for Consumer Research.
Zaphiris, P., Kurniawan, S., & Ghiawadwala, M. (2006). A systematic approach to the development of research-based web design guidelines for older people. Universal Access in the Information Society, 6(1), 59–75.
How to Cite
Jia, L. (2021). Existentialism Conceptual Framework of Consumer Behavior in Music Product: Why Consumers Buy?. Journal of Contemporary Issues and Thought, 11(1), 141-159. Retrieved from https://ejournal.upsi.edu.my/index.php/JCIT/article/view/5519