Upshot of Uses and Gratifications of Social Media on the Moral Conducts of Business Education Students in Nigerian Universities: A Post Covid-19 Lockdown Effect


  • Friday Ekahe Abanyam Department of Business Education, Faculty of Education, Ambrose Alli University Ekpoma, Edo State, Nigeria.
  • Ozioma Patience Nwokedi Department of Mass Communication, University of Nigeria Nsukka, Nigeria.
  • Jane Bassey Agbomi Department of Mass Communication, University of Nigeria Nsukka, Nigeria.


Diversionary gratification, Moral conduct, lockdown effect, Social media, Surveillance gratification


The study analyzes the uses and gratification of social media on the moral conducts of business education students in Nigerian Universities in a Post corona virus lockdown. The study adopts a survey research design. A high effect sample is determined by size d and power, 1-b.  The sample for the study includes 386 Business Education students in universities across the six zones in Nigeria.  A structured questionnaire and focus group discussion guide are instruments for data collection. The instruments are structured through four-point scales of strongly agree, agree, disagree and strongly disagree, with values of 4, 3, 2, and 1 respectively. The instruments are validated by five experts. The study uses the Cronbach alpha reliability method to determine the internal consistency of the instruments. The analysis’s overall reliability index is 0.92. Data collection is carried out via 6 research assistants. The collected data is analyzed using mean, standard deviation, t-test, and analysis of variance statistics. The study discovers 27 items of gratifications affecting moral conducts. The study concludes that diversionary, personal relationship/identity, and surveillance gratifications affect the moral conducts of business education students in Nigerian Universities in a Post COVID-19 lockdown. The finding suggests that business education students should engage in online activities that are of moral benefits to them in particular and the society at large.


Download data is not yet available.


Abanyamm, F. E., & Abanyam, V. A. (2021). Green marketing in South-South Nigeria consumer sustainability: The distribution and physical practice on polythene manufacturing companies. Journal of Contemporary Issues and Thought, 11(1), 126-140.

Abanyamm, F. E., & Guma, E. T. (2021). Utilization of computer assisted instruction (CAI) for effective teaching and learning of financial accounting in senior secondary schools in Benue State, Nigeria. Asian Journal of Assessment in Teaching and Learning, 11(1), 42-54.

Abanyam, F. E., & Onimwo, J. A. (2020). Green netnographic marketing strategy for eliminating contact research practices in Nigerian Universities: A post-Corona virus paradox. Journal of Technology and Humanities, 1(2). 1-12.

Abanyam, F. E. (2017). Associate teachers mentorship practices for improving business students teaching practice effectiveness in Nsukka, Enugu State, Nigeria. Journal of Industrial Education and Training. 4(1), 80-92.

Al-Rahmi, W. M., & Zeki, A. M. (2017). A model of using social media for collaborative learning to enhance learners’ performance on learning. Journal of King Saud University - Computer and Information Sciences, 29(4), 526–535.

Asogwa, C., & Ojih, E (2013). Social networking sites as tool for sexual perversion among students of University of Nigeria Nsukka. New Media and Mass Communication, 9, 27-38. Retrieved

Blumler, J., & Katz, E. (1974). The uses of mass communication: Current perspective on gratification research. Berverts Hills: SAGE Publications.

Bolaji, A. A., Longe, O. B., & Odefunso, A. E. (2014). Integrating social media use in secondary school education. Journal of Advances in Scientific Research and Applications, 1(1), 53–58.

Dowdew. E., Burgess, A, & Flores, J. (2011). Original research: Online social networking patterns among adolescents, young adults, and sexual offenders. American Journal of Nursing, 111(7), 28–36.

Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230.

Ezekwu, A. O. (2008). Crisis of Morality Among Youths. Enugu: Computer Edge Publishers.

Faul, F., Erdfelder, E., Lang, A. G., & Buchner, A. (2007). G*power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences. Behavior Research Methods, 39(2), 175–191.

Kim, B. (2011). Understanding antecedents of continuance intention in social-networking services. CyberPsychology, Behavior, and Social Networking, 14(4), 199–205.

Kuen-Yi, L., Kuang-Chao, Y., Hsien-Sheng, H., Yih-Hsien, C., Yu-Shan, C., & Yu-Hung, C. (2015). Design of an assessment system for collaborative problem solving in STEM education. Journal of Computers in Education, 2(3), 301–322.

Marjan, L., & Mozhgan, L. (2012). Collaborative learning: What is it? Procedia - Social and Behavioral Sciences, 31, 491–495.

Musassar, H., & Tehseen, R. (2014). Uses and Gratifications of Selected Social Network Services, study of Lahore Youths: Journal of media studies, 29(2) 125-147

Nayyar, D. (2007). Modern mass communication: Concepts and process. Jaipur: Oxford Book Company.

Nche, G. C. (2012). The social media usage among Nigerian youths: Impact on national development. International Journal of Advancement in Development Studies, 7(5), 18-23.

OECD (2013). Skilled for life? Key findings from the survey of sdult skills. Accessed from

Okeke, A. U., Ezenwafor, J. I., & Umoru, T. A. (2013). Perception of business education on the impact of ICTs on student learning in tertiary institutions in Nigeria. Journal of Global Awareness, 13(1), 1–12.

Olelewe, C. J., Orji, T. C., Osinem, E. C., & Rose-Keziah, I. C., 2019). Constraints and strategies for effective use of social networking sites (snss) for collaborative learning in tertiary institutions in Nigeria: Perception of tvet lecturers. Education and Information Technologies. Retrieved from

Omoregbe, J. I. (1993). Ethics: A systematic and historical study. Lagos: Joja Educational Research and Publishers.




How to Cite

Abanyam, F. E., Nwokedi, O. P., & Agbomi, J. B. (2022). Upshot of Uses and Gratifications of Social Media on the Moral Conducts of Business Education Students in Nigerian Universities: A Post Covid-19 Lockdown Effect. Journal of Contemporary Issues and Thought, 12(1), 42–54. Retrieved from