The Prevalence of Alcohol Consumption: A Cheap Liquor Consumers Perspective during Pandemic


  • Ninderpal Singh Faculty of Morden Languages and Communication, University Putra Malaysia, Serdang Malaysia.



Alcohol, Peer pressure, Cheap alcohol, Monetary burden


The study was conducted using an established Alcohol use disorder identification test and accompanied by a face-to-face interview with the consented respondents. The main of this study is to understand motives of cheap liquor consumption among youngsters. The information has been gathered from 10 respondents from rural vicinity in Perak. The outcomes indicated the primary motive for consuming cheap liquor is because of the monetary burden faced by the drinkers. It was observed that male drinkers might devour alcohol to kill boredom and at the same time to release body aches after a day’s task. The findings of this study are imperative in providing direction for future studies on alcohol consumption amongst Malaysian adolescents and information for the strategy to reduce the harmful use of alcohol in the communities.


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How to Cite

Singh, N. (2022). The Prevalence of Alcohol Consumption: A Cheap Liquor Consumers Perspective during Pandemic. Journal of Contemporary Issues and Thought, 12(1), 80–83.