PERFORMANCE MEASUREMENT SETTING AMONG PUBLIC AND PRIVATE UNIVERSITIES IN MALAYSIA

  • Shahrul Effendy Janudin Universiti Pendidikan Sultan Idris
  • Mohamad Ali Roshidi Ahmad Universiti Pendidikan Sultan Idris
  • Jamal @ Nordin Yunus Universiti Pendidikan Sultan Idris
  • Ayu Rita binti Mohamad Universiti Pendidikan Sultan Idris
Keywords: Performance measurement, Higher education, Strategic management

Abstract

Non-profit organizations like university have no survival pressure and external competition is limited. Therefore each university should establish its core competitiveness based on its mission and vission, and also its current resources and competitive conditions. Thus, different strategic themes will produce different strategic tragets and result. The aim of this paper is to highlight the strategic performance measurement setting used by the public and private universities in Malaysia. In addition, it also disucsses the factors that affect strategic performance measurement system among Malaysian universities. This research will also support the idea for each university to develop its distinguishing characteristics by following its long term plan.

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Published
2011-10-05
How to Cite
Effendy Janudin, S., Roshidi Ahmad, M. A., Yunus, J. @ N., & binti Mohamad, A. R. (2011). PERFORMANCE MEASUREMENT SETTING AMONG PUBLIC AND PRIVATE UNIVERSITIES IN MALAYSIA. Journal of Contemporary Issues and Thought, 1, 19-31. Retrieved from https://ejournal.upsi.edu.my/index.php/JCIT/article/view/880