Preliminary Study on Corporate Identity Guideline for Social Media
DOI:
https://doi.org/10.37134/kupasseni.vol14.1.1.2026Keywords:
Social Media, Corporate Identity, Corporate Image, Corporate Design, Online GuidelineAbstract
The emergence of the digital era has impacted the contemporary utilisation of corporate identity, particularly in online solutions. Various applications of corporate identity can be discerned through online and offline channels. The primary emphasis of corporate identity remains, as it constitutes an integral aspect of corporate design or corporate imagery for any company or entity. Consequently, researchers observed that obstacles to the application of corporate identity online, particularly on social media platforms, still persist. Following to the right social media platform requirements that embrace corporate branding can assist firms using social media for marketing and promotional purposes.
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