Understanding Language and Culture Through Sentiment Analysis: A Conceptual Framework
DOI:
https://doi.org/10.37134/kupasseni.vol14.sp.11.2026Keywords:
Language and Culture, Sentiment Analysis, Conceptual Framework, Cross-Cultural Communication, Linguistic ApproachesAbstract
This article presents a conceptual framework that facilitates understanding of how language and culture influence emotional expressions in the online world. Although sentiment analysis is a popular instrument for data analysis, the majority of computational studies focus on the algorithm's accuracy and thus ignore the cultural and linguistic aspects of the data. This paper merges the linguistic, cultural, and computational elements to demonstrate that language, culture, and emotions are interconnected and form a triangle. The proposed framework consists of three layers: the Language Layer (lexical and discourse features), the Culture Layer (norms, values, and communication styles), and the Sentiment Layer (polarity, emotional tone, and intensity). These stages are always interacting with each other, culture shapes language, and both language and culture determine the way emotions are expressed and recognised. By integrating these different aspects, the research constitutes a richer, interdisciplinary approach to sentiment analysis in different cultural contexts. The presented framework is an interdisciplinary one and may serve as a guide in the fields of linguistics, intercultural communication, education, and digital marketing, where the comprehension of the emotional expressions of different cultures is of utmost significance.
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