Kerangka konseptual reka bentuk emoji untuk poster kesedaran dalam bentuk media bercetak

A conceptual framework of emoji design for awareness poster in printed media form

  • Noorlida Daud Fakulti Seni, Komputeran dan Industri Kreatif, Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, MALAYSIA
  • Ahmad Zamzuri Mohamad Ali Fakulti Seni, Komputeran dan Industri Kreatif, Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, MALAYSIA
Keywords: emoji, emosi, empati, flat, poster, skeumorphism


Reka bentuk flat dan skeuomorphism merupakan pendekatan yang seringkali digunakan dalam pelbagai bentuk medium komunikasi. Kedua pendekatan ini juga menjadi asas kepada reka bentuk emoji yang dikatakan berjaya menjana emosi dalam komunikasi teks. Namun, komunikasi teks yang dimaksudkan hanya merangkumi komunikasi secara digital atau dalam talian sahaja. Komunikasi lain yang juga berorientasikan teks, seperti poster kesedaran juga seharusnya boleh menggunakan emoji bagi menjana emosi positif pengguna. Namun, timbul persoalan mengenai pendekatan reka bentuk yang bagaimana dapat memberi kesan emosi positif yang seterusnya mampu mencetus empati dalam kalangan pengguna? Oleh itu, bagi menjawab persoalan ini, suatu kerangka konseptual awal dibina dengan bersandarkan tinjauan literatur yang dilakukan dalam penulisan ini. Kerangka konseptual ini boleh dijadikan panduan dalam membina persoalan-persoalan kajian lanjutan terhadap isu ini.



Download data is not yet available.


Ahmad Zamzuri, M. A. & Mohd Najib, H. (2016). The effect of talking-head with various realism level on students emotion in learning. Journal of education computing research. 55 (3), 429-443.

Backhaus, N., Trapp, A.K., & Thuring, M. (2018). Skeuomorph versus flat design: User experience and age-related preferences. International conference of design, user experience and usability, Heidelberg: Springer International. 527-542.

Boia, M., Falting, B., Musat, C. C., & Pu, P.A. (2013). A :) Is worth a thousand words: How people attach sentiment to emoticons and words in tweets. 2013 International conference on social computing (SocialCom), Alexandria, VA, USA. 345-350.

Baron, N. S. (2004). See you online: Gender issues in college student use of instant messaging. Journal of language and social psychology, 23 (4), 397-423. Dimuat turun dari

Chen, Z., Lu, X., Shen, S., Ai, W., Liu, X., & Mei, Q. (2018). Through a gender lens: An empirical study of emoji usage over large-scale android users. Creative commons attribution 4.0 international. 763-772.

Churches, O., Kohler, M., Thiessen, M., & Keage, H. (2014). Emoticons in mind: An event-related potential study. Social neuroscience. 9(2): 196-202.

Davis, M. & Edberg, P. (2016). Unicode emoji. Dimuat turun dari

Freud, S. (1919). The uncanny. The standard edition of the complete phychologicalworks of sigmund freud, XVII: 217-256.

Gallese, V. (2003). The manifold nature of interpersonal relations: the quest for a common mechanism. Philosophical transactions of the royal society, 358, 517-528.

Golden, L. (2015). Emoji history: The background, history, and future of the symbols that have taken over conversation all over the world. Dimuat turun dari

Goldman, A. I. (1989). Interpretation psychologized. Mind and Language, 4(3), 161-185.

Goldman, A. I. (1992). In defense of the simulation theory. Mind and Language, 7(1-2), 104-119.

Goldman, A. I. (2006). Simulating Minds: The Philosophy, Psychology and Neuroscience of Mindreading. New York: Oxford University Press.

Goldman, A. I. (2012). Theory of Mind: The Oxford Handbook of Philosophy of Cognitive Science. Dimuat turun dari

Gordon, R. (1986). Folk psychology as simulation. Mind and Language, 1(2), 158-171.

Gordon, R. (1995). Simulation without introspection or inference from me to you.Oxford: Blackwell.

Greif, S. (2013). Flat Pixels: The Battle Between Flat Design and Skeuomorphism. Dimuat turun dari

Harris, P. (1991). The work of the imagination. Oxford: Blackwell.

Heal, J. (1986). Replication and functionalism. Cambridge: Cambridge University Press.

Huffaker, D. A. & Calvert, S. L. (2005). Gender, Identity, and Language Use in Teenage Blogs. Journal of Computer‐Mediated Communication. 10(2), 1-23. doi:10.1111/j.1083-6101.2005.tb00238.x

Kaba, F. (2013). Hyper-Realistic Characters and the Existence of the Uncanny Valley in Animation Films. International Review of Social Sciences and Humanities, 4(2), 188-195.

Kahneman, D., Slovic, P., & Tversky, A. (1982). Judgement under certainty: Heuristics and biases. New York: Cambridge University Press.

Kelly, R. & Watts, L. (2015). Characterising the inventive appropriation of emoji as relationally meaningful in mediated close personal relationships. Dimuat turun dari

Liebman, N. & Gergle, D. (2016). It’s (Not) simply a matter of time: The relationship between CMC cues and Interpersonal Affinity. 19th ACM Conference on Computer-Supported Cooperative Work & Social Computing, San Francisco, California: CSCW ’16. 570-581.

Lakoff, G. & Johnson, M. (2003). Metaphors we live by. London: The University of Chicago Press.

Lo, S-K. (2008). The nonverbal communication functios of emoticons in computer-mediated communication. Cyberpsychology & behavior: the impact of Internet, Multimedia and virtual reality on behavior and society, 11(5), 595-7.

Lu, X., Ai, W., Liu, X., Li, Q., Wang, N., Huang, G., & Mei, Q. (2016). Learning from the Ubiquitous language: an empirical analysis of emoji usage of smartphone users. UBICOMP ’ 16, Heidelberg, Germany. 2016 ACM. 770-780.

Markman, K. M. & Oshima, S. (2007). Pragmatic play? Some possible functions of English emoticons and Japanese kaomoji in computer-mediated discourse. Association of internet researchers annual conference 8.0: Let’s Play!. Vancouver, Canada. 8:1-19.

Merchant, G. (2001). Teenagers In Cyberspace: An investigation of language use and language change in internet chatrooms. Journal of research in reading. 24(3), 293-306.

Miller, H., Kluver, D., Thebault-Spieker, J., Terveen, L., & Hecht, B. (2017). Understanding emoji ambiguity in context: The role of text in emoji-related miscommunication. Dimuat turun dari

Mori, M. (1970). The uncanny valley. Energy. 7(4), 33-35.

Mori, M. (2012). The Uncanny Valley: The Original Essay by Masahiro Mori. IEEE Robotics & automation magazine, 19(2), 98-100.

Oddey, A. & White, C. (2009). Modes of spectation. Bristol, United Kingdom: Intellect Books.

Park, J., Fink, C., Barash, B., & Cha, M. (2013). Emoticon Style: Interpreting Differences in Emoticons Across Cultures. Seventh international AAAI conference on weblogs and social media, North America: Association for the advancement of artificial intelligence. 466-475.

Piwek, L., McKay, L. S., & Pollick, F. E. (2014). Empirical evaluation of the uncanny valley hypothesis fails to confirm the predicted effect of motion. Cognition, 130(3), 271-277.

Pollick, F. (2009). In search of the Uncanny Valley. International conference on user centric media, Berlin, Heidelberg: Springer, 40, 69-78.

Privitera, G., Philips, T. E., Misenheimer, M., & Paque, R. (2014). The effectiveness of “Emolabeling” to promote healthy food choices in children preschool through 5th grade. International journal of child health and nutrion, 3 (2014), 41-47.

Schneidermeier, T., Hertlein, F., & Wolff, C. (2014). Changing paradigm-changing experience?. International conference of design, user experience, and usability. Heidelberg: Springer. 371-382.

Shanton, K. & Goldman, A. (2010). Advanced review simulation theory. Dimuat turun dari

Siegel, R., Anneken, M., Duffy, C., Simmons, K., Hudgens, M., Lockhart, M.K., & Shelly, J. (2015). Emoticon use increase plain milk and vegetables purchase in a schol cafeteria without adversely affecting total milk purchase. Clinical Therapeutics, 37 (9), 1938-1943.

Spiliotopoulos, K., Rigou, M., & Sirmakessis, S. (2018). A comparative study of skeuomorphism and flat design from a UX perspective. Multimedia technologies and interact. Dimuat turun dari

Stapa, S. H. & Shaari, A. H. (2012). understanding online communicative language features in social networking environment. GEMA Online™ Journal of language studies, 12(3), 817-830.

Stickel, C., Pohl, H-M., & Milde, J. T. (2014). Cutting edge design or a beginner’s mistake? - A semiotic inspection of iOS7 icon design changes. International conference of design, user experience and usability, Heidelberg: Springer. 358-369.

Tauch, C. & Kanjo, E. (2016). The roles of emojis in mobile phone notifications. Ubicomp/ISWC'16 Adjunct, Heidelberg, Germany: 2016 ACM. 1560-1565.

Tinwell, A., Grimshaw, M & Williams, A. (2010). Uncanny behaviour in survival horror games. Journal of gaming &virtual worlds, 2(1), 3-25. doi:10.1016/j.chb.2012.11.021

Utz, S. (2000). Social information processing in MUDs: development of friendships in virtual worlds. Journal of online behavior, 1(1), 2002-2002.

Varnhagen, C. K., McFall, G.P, Pugh, N., Routledge, L., Sumida-MacDonald, H., & Kwong, T., E. (2009). lol: new language and spelling in instant messaging. Read Writ, 23(2010), 719-733.

Ventrella, J. (2011). Virtual body language, Pittsburgh, USA: ETC Press.

Walther, J.B. & D' Addario, K. P. (2001). The impact of emoticons on message interpretation in computer-mediated communication. Social science computer review, 19(3), 324-347.

Yuizono, T., Qi, J. & Munemori, J. (2012). Effect of a semantic pamphlet for pictogram chat on small talk between Japanese and Chinese speaker. 7th International conference on knowledge, creativity and support system.73-80.

How to Cite
Daud, N., & Mohamad Ali, A. Z. (2019). Kerangka konseptual reka bentuk emoji untuk poster kesedaran dalam bentuk media bercetak. KUPAS SENI, 7, 12-21.