Understanding Behaviour and Preference: A Study on Designing Litter Prevention Outdoor Signage


  • Sarah Sajap College of Creative Arts, Universiti Teknologi Mara, Shah Alam, Selangor, MALAYSIA
  • Noor Azly Mohammed Ali College of Creative Arts, Universiti Teknologi Mara, Shah Alam, Selangor, MALAYSIA
  • Huajin Zhang Room 1401, Unit 1, Building 1, Area B, Yunshui Century Pearl Community, Jinyang Street, Xiaodian District, Taiyuan City, CHINA




Signage Design, Littering, Sustainability, Public Park, Planned Behavior, Communication Model


This paper discusses Understanding Behaviour and Preference: A Study On Designing Litter Prevention Outdoor Signage. Creating an effective awareness and environmental education has always been a challenge in sustainable development. After the travel ban was lifted, there is a significant increase in improperly disposed garbage in public areas due to an increase in visitors. To achieve goals 12,13, 14, and 15 of the Sustainability Development Goals (SDGs)s, these issues need to be tackled first and foremost. This study attempts to investigate the issue of littering behavior using a quantitative method. The survey data was collected using 50 respondents as simple random sampling. Three designs that were developed using Lasswell’s Communication Model are put to test with local park visitors. The results are then used to draw a relationship between demographic background and littering behavior as well as their design preferences. The results revealed that the design with an educational message is most preferable to visitors and the use of the image is more preferable than the symbol. Future studies, it is expected to develop studies related to design preferences and demographic by applying the Theory of Planned Behaviour and Lasswell’s 5W Communication Model in planning for the design.


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How to Cite

Sajap, S., Mohammed Ali, N. A., & Zhang, H. (2022). Understanding Behaviour and Preference: A Study on Designing Litter Prevention Outdoor Signage. KUPAS SENI, 10(1), 50–58. https://doi.org/10.37134/kupasseni.vol10.1.6.2022




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