(1)
Yeop Yunus, N. K.; M Goury, A.; Abd Razak, A. Z. A.; Md Latip, N. A.; Zainal Adnan, A. A. Customer Retention: Atonement Oriented Recovery Strategies in the Retail Banking Industry in Malaysia. MRJ 2017, 6, 163 – 175. https://doi.org/10.37134/mrj.vol6.14.2017.