UL HAQ, Mirza Amin; REHMAN KHAN, Mustafa; MUJAHID GHOURI, Arsalan; NALLALUTHAN, Kesavan. Consumer psychographic and demographic characteristics towards female endorsement in advertising. Management Research Journal, [S. l.], v. 8, p. 41–57, 2019. DOI: 10.37134/mrj.vol8.4.2019. Disponível em: https://ejournal.upsi.edu.my/index.php/MRJ/article/view/2908. Acesso em: 13 may. 2025.