Amalan dan penglibatan peniaga kecil melalui perniagaan digital semasa Pandemik COVID-19 di Malaysia
Small Business Practice and Involvement Through Digital Business During COVID-19 Pandemics in Malaysia
DOI:
https://doi.org/10.37134/geografi.vol8.2.1.2020Keywords:
COVID-19, peniaga kecil, perniagaan digital, perniagaan dalam talian, norma baharu perniagaanAbstract
Pandemik COVID-19 yang berlaku di seluruh negara telah menyebabkan banyak negara mengenakan sekatan perjalanan dan kawalan pergerakan. Di Malaysia misalnya, sektor perniagaan kecil adalah salah satu sektor yang paling terkesan oleh perintah kawalan pergerakan (PKP) yang dilaksanakan. Ini berikutan daripada penutupan bagi sektor sokongan seperti peruncitan dan juga pengangkutan yang menyebabkan kebanyakan peniaga kecil tidak dapat beroperasi dan sekaligus menyebabkan mereka hilang punca pendapatan. Namun demikian, sekiranya komuniti peniaga kecil memanfaatkan sepenuhnya aplikasi digital dalam perniagaan maka punca pendapatan mereka tidak begitu terkesan ekoran daripada krisis COVID-19 yang melanda pada masa kini. Justeru, adalah penting untuk mengkaji sejauh mana amalan dan penglibatan peniaga kecil menerusi aktiviti pemasaran digital dalam memperkasa norma baharu perniagaan di samping meninjau strategi perniagaan pasca COVID-19 pada masa depan. Kajian ini dijalankan ke atas 75 peniaga kecil yang menjalankan perniagaan dalam talian. Kajian mewakili perspektif daripada kumpulan WhatsApp peniaga kecil kawasan Tasek Gelugor dan Sungai Petani juga disertai oleh peniaga daripada laman sosial Facebook di Semenanjung Malaysia. Hasil tinjauan mendapati semua responden menjalankan perniagaan secara digital malah sewaktu berdepan dengan krisis COVID-19, responden memanfaatkan sepenuhnya aplikasi penggunaan ICT melalui norma baharu perniagaan yang telah dilaksanakan. Selain itu, hasil kajian turut menunjukkan bahawa responden telah bersedia sepenuhnya dengan pelbagai strategi perniagaan bagi mengharungi perniagaan era pasca COVID-19.
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Dev, S. M. & Sengupta, R. (2020). COVID-19: Impact on the Indian Economy. Indira Gandhi Institute of Development Research, Mumbai, India.
http://www.igidr.ac.in/pdf/publication/WP-2020-013.pdf
Dube, K. & Kathende, C. N. (29 May 2020). An inclusive response to COVID-19 for Africa’s informal workers. Africa Can End Poverty in World Bank Blogs. https://blogs.worldbank.org/africacan/inclusive-response-COVID-19-africas-informal-workers
Fabeil, N. F., Pazim, K. H, & Langgat, J. (2020). The Impact of COVID-19 Pandemic Crisis on Micro-Enterprises: Entrepreneurs’ Perspective on Business Continuity and Recovery Strategy. Journal of Economics and Business, 3 (2), 837-844.
https://doi:10.31014/aior.1992.03.02.241.
Gardner, S. D & Blondeau, A. (17 April 2020). Digital Tools for Small Business During COVID19. Local Initiatives Support Corporation.
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https://news.un.org/en/story/2020/05/1064802
Johnsen, M. F., Kaplan, J., Frias, L., & Morgan (14 March 2020). A third of the global population is on coronavirus lockdown — here's our constantly updated list of countries and restrictions. Business Insider Australia.
https://www.businessinsider.com.au/countries-on-lockdown-coronavirus-italy-2020-3
Karabarg, S. F. (2020). An unprecedented global crisis! the global, regional, national, political, economic and commercial impact of the coronavirus pandemic, Journal of Applied Economics and Business Research,10 (1), 1-6.
Kamis, K. (5 Jun 2020). PENJANA RM35 bilion perkasa rakyat, peniaga, rangsang ekonomi. Berita Harian Online.
https://www.bharian.com.my/bisnes/lain-lain/2020/06/696946/penjana-rm35-bilion-perkasa-rakyat-peniaga-rangsang-ekonomi
Katooro, P. B. N. (2020). Opinion: Support rural, women-led entrepreneurs amid the COVID-19 pandemic. Devex: Global Views COVID-19.
https://www.devex.com/news/opinion-support-rural-women-led-entrepreneurs-amid-the-COVID-19-pandemic-97030
Kawi, M. R. (26 April 2020). Peniaga kecil sesuaikan diri norma baharu. Harian Metro. https://www.hmetro.com.my/mutakhir/2020/04/571425/peniaga-kecil-sesuaikan-diri-norma-baharu-metrotv
Kuriakose, S. (7 May 2020). Reopening Malaysia’s economy in a new normal. East Asia & Pacific on the Rise in World Bank Blogs.
https://blogs.worldbank.org/eastasiapacific/reopening-malaysias-economy-new-normal.
Lotha, L. (22 May 2020). In Myanmar, women work to protect small businesses during COVID-19 pandemic. UN Women.
https://www.unwomen.org/en/news/stories/2020/5/feature-myanmar-women-work-to-protect-small-businesses-during-covid-19
Lundin, N. (27 April 2020). COVID-19 and digital transformation – What do we see now and what will we see soon? Offices of Science and Innovation.
https://sweden-science-innovation.blog/beijing/COVID-19-and-digital-transformation-what-do-we-see-now-and-what-will-we-see-soon/
Muhammad Nasir, M. (6 Mac 2020). COVID-19: Perniagaan terjejas. Harian Metro. https://www.hmetro.com.my/mutakhir/2020/03/551783/COVID-19-perniagaan-terjejas
Mabey, T. (22 April 2020). How COVID-19 Affects Rural Business. Ignite. https://igniteatlantic.com/2020/04/22/how-COVID-19-affects-rural-business/
Millhiser, A. (16 April 2020). What COVID-19 Has Taught Businesses About Digital And The Human Connection. Forbes.
https://www.forbes.com/sites/amitymillhiser/2020/04/16/what-COVID-19-has-taught-businesses-about-digital-and-the-human-connection/#3dd4463fa9a8
Saari, M.Y. (31 Mac 2020). COVID-19: Malaysia sedang alami perubahan ekonomi total, ini 8 langkah persediaan. Astro Awani.
http://www.astroawani.com/berita-malaysia/COVID-19-malaysia-sedang-alami-perubahan-ekonomi-total-ini-8-langkah-persediaan-236161
Sakil, A. H. (2018). ICT, youth and urban governance in developing countries: Bangladesh perspective. International Journal of Adolesence and Youth, 23 (2): 219-234.
Sharples, B. (6 April 2020). Coronavirus (COVID-19) - effect on rural businesses. Michelmores.. https://www.michelmores.com/news-views/news/coronavirus-COVID-19-effect-rural-businesses
Sukumaran, T. (16 Mac 2020). Coronavirus: Malaysia in partial lockdown from March 18 to limit outbreak. This Week in Asia / Health & Environment.
https://www.scmp.com/week-asia/health-environment/article/3075456/coronavirus-malaysias-prime-minister-muhyiddin-yassin
Phillipson, J., Gorton, M., Turner, R., Shucksmith, M., Aitken-McDermott, K., Areal, F., Cowie, P., Hubbard, C., Maioli, S., McAreavey, R., Souza-Monteiro, D., Newbery, R., Panzone, L., Rowe, F., & Shortall, S. (2020). The COVID-19 Pandemic and Its Implications for Rural Economies. Sustainability 2020, 12, 3973. https://doi.org/10.3390/su12103973
UNDP – United Nations Development Program. (2020). The Social and Economic Impact of COVID-19 in the Asia-Pacific Region. Position Note Prepared by UNDP Regional Bureau for Asia and the Pacific. April 2020. https://www.undp.org/content/undp/en/home/librarypage/crisis-prevention-and-recovery/the-social-and-economic-impact-of-COVID-19-in-asia-pacific.html
WHO - World Health Organization.( 14 Jun 2020). Coronavirus disease (COVID-19) Situation Report – 146. https://www.who.int/docs/default-source/coronaviruse/situation-reports/20200614-COVID-19-sitrep-146.pdf?sfvrsn=5b89bdad_4
Zhou, Q., Gao, P., & Chimhowu, A. (2019). ICTs in the transformation of rural enterprises in China: A multi-layer perspective. Technological Forecasting and Social Change, 145, 12-23. https://doi.org/10.1016/j.techfore.2019.04.026
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Published
2020-10-27
How to Cite
Abdul Rashid, S. M. R., & Hassan, F. (2020). Amalan dan penglibatan peniaga kecil melalui perniagaan digital semasa Pandemik COVID-19 di Malaysia: Small Business Practice and Involvement Through Digital Business During COVID-19 Pandemics in Malaysia. GEOGRAFI, 8(2), 1–20. https://doi.org/10.37134/geografi.vol8.2.1.2020
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