STIMULATING FACTORS ON WOMEN ENTREPRENEURIAL INTENTION

Abstract

This study examines factors stimulating women to choose entrepreneurship as their career. The main hypotheses are personality and cultural factor directly related to intention in choosing entrepreneurship as a career. Respondents consist of 170 women entrepreneurs in the district of Kinta, Perak. A structured 47 item questionnaire is used to collect data. This study uses a quantitative method such as correlation analysis and multiple regressions to analyze the variables. The results show that women entrepreneurs’ career choice of entrepreneurship is significantly influenced by cultural factor rather than personality factor. This finding if this study can be used by various parties including private entities, department of service management, Human Resources Management Division, Ministry of Human Resources and other Government agencies.