Exploring the Readiness for Business Proposal Pitching Video Activity Using the Competition-based Learning Model Among Accounting Students

  • Corina Joseph Faculty of Accountancy, Universiti Teknologi MARA, Cawangan Sarawak, Kota Samarahan, Sarawak, MALAYSIA
  • Rashinah Hossen Faculty of Accountancy, Universiti Teknologi MARA, Cawangan Sarawak, Kota Samarahan, Sarawak, MALAYSIA
  • Mariam Rahmat Faculty of Accountancy, Universiti Teknologi MARA, Cawangan Sarawak, Kota Samarahan, Sarawak, MALAYSIA
  • Josephine Avelind Noyem Faculty of Accountancy, Universiti Teknologi MARA, Cawangan Sarawak, Kota Samarahan, Sarawak, MALAYSIA
  • Voon Boo Ho Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Sarawak, Kota Samarahan, Sarawak, MALAYSIA https://orcid.org/0000-0002-1570-4743
Keywords: Competition-Based Learning, Business Plan Competition, Accounting Students

Abstract

The business plan competition using the competition-based learning model is one of the learning activities used for promoting entrepreneurial education and preparing future-ready entrepreneurial graduates. Using the competition-based learning model, a specific learning activity was conducted via the preparation of business proposal pitching video for the Strategic Management (MAF661) course with the theme ‘Sustainable Business Solution or Ideas in Response to COVID-19 Pandemic’. The study aimed to explore the perception of readiness among accounting students to engage in the competition-based learning activity (i.e., preparing the business proposal pitching video for the Strategic Management course). The structured questionnaire was specifically developed and distributed to 54 students from the Bachelor of Accountancy Program (Universiti Teknologi MARA, Sarawak Branch) who underwent the course in September 2020 – January 2021 Semester. The descriptive analysis is carried out to achieve the objective of this study. Overall, more than 80% of the respondents agreed on 23 items (out of 30) in the survey relating to the readiness to engage in the business proposal pitching video competition. The implications, limitations and future research opportunities are also provided in this paper.

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Author Biographies

Rashinah Hossen, Faculty of Accountancy, Universiti Teknologi MARA, Cawangan Sarawak, Kota Samarahan, Sarawak, MALAYSIA

Rashinah Hossen is a Lecturer at the Faculty of Accountancy, Universiti Teknologi MARA Cawangan Sarawak, Kampus Samarahan, Sarawak, Malaysia.

Mariam Rahmat, Faculty of Accountancy, Universiti Teknologi MARA, Cawangan Sarawak, Kota Samarahan, Sarawak, MALAYSIA

Mariam Rahmat is a Senior Lecturer at the Faculty of Accountancy, Universiti Teknologi MARA Cawangan Sarawak, Kampus Samarahan, Sarawak, Malaysia.

Josephine Avelind Noyem, Faculty of Accountancy, Universiti Teknologi MARA, Cawangan Sarawak, Kota Samarahan, Sarawak, MALAYSIA

Josephine Avelind Noyem is a Senior Lecturer at the Faculty of Accountancy, Universiti Teknologi MARA Cawangan Sarawak, Kampus Samarahan, Sarawak, Malaysia.

Voon Boo Ho, Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Sarawak, Kota Samarahan, Sarawak, MALAYSIA

Voon Boo Ho is a Professor of Marketing at the Faculty of Business and Management, Universiti Teknologi MARA Cawangan Sarawak, Kampus Samarahan, Sarawak, Malaysia.

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Published
2021-12-02
How to Cite
Joseph, C., Hossen, R., Rahmat, M., Noyem, J. A., & Boo Ho, V. (2021). Exploring the Readiness for Business Proposal Pitching Video Activity Using the Competition-based Learning Model Among Accounting Students. International Business Education Journal, 14(2), 13-24. https://doi.org/10.37134/ibej.vol14.2.2.2021