Feliciano KM, David MI, Gutierrez E, Miguel LA, Bandojo AJ, Etrata, Jr. A. Brands for A Cause: The Effect of Cause-Related Marketing on The Brand Preference of Gen Z to Clothing Brands in Metro Manila. IBEJ [Internet]. 2025 Apr. 30 [cited 2025 Dec. 14];18(1):40-59. Available from: https://ejournal.upsi.edu.my/index.php/IBEJ/article/view/9029