ANALYZING CO-CREATION IN SERVICE INNOVATION: ASSISTED LIVING EXPERIENCE IN MALAYSIA
This paper examines a perceived benefit of assisted living experience at Rumah Kebajikan Cheras Baru, Kuala Lumpur, Malaysia. The examination focused on co-creational value and perceived benefit towards elderly system, which service design methodology have been implied to discover a results and feedback from activities that has been applied in old system of managing assisted homes and old folks homes in Malaysia. Existing health care system services available may not be effective in dealing with elderly having chronic diseases and disabilities. Resulted of analyzing have shown that elderly people in Malaysia dependent too much on their family support and government support. This paper examines the previous system of homes nursing and assisted living experience and provides a better system that can really support elderly people sustain and manage their daily life effectively without a provision from the government or private sector nursing.