Considering Consumer Behavior in Thailand's Traditional and Digital Markets


  • Attakrai Punpukdee Business Economics & Communication Faculty, Naresuan University Phitsanulok, Thailand.



Traditional marketing, Digital marketing, Customer behavior, Systematic literature reviews


Systematic literature review techniques and data mining techniques were analyzed in this analysis for the creation of quantitative models of key factors influencing traditional marketing customer behavior in Thailand. The set of data analyzed is focused on the compilation of literature surveys of scholarly literature related to selected correlational studies of both traditional and digital marketing based on theoretical generic consumer stimulus-response model. Techniques that are used described the relationship model are different are described for modeling relationships. The findings of the analysis found that variables influencing consumer behavior were similar and different from traditional and digital marketing experiments. In comparison, research reviews and experiments abroad have also been shown to have the same and distinct influences in analyzing the results of the study.


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How to Cite

Punpukdee, A. (2023). Considering Consumer Behavior in Thailand’s Traditional and Digital Markets. Journal of Contemporary Issues and Thought, 13(1), 25–34.