Visualizing of Blowpipe Business Identity Symbol of The Orang Asli Community
Pengvisualan Simbol Indentiti Perniagaan Sumpit Komuniti Orang Asli
DOI:
https://doi.org/10.37134/kupasseni.vol9.2.6.2021Keywords:
Orang Asli, visual communication, symbol, blowpipeAbstract
Visual communication is a part of educational field which being exposed to mankind since long ages. Orang Asli has been exposed to visual communication in the form of symbols and drawings throughout their ancestors and it was developed informally among them. The objective of this study is to explore the process of creating blowpipe symbols regarding of small business which being operated by the Orang Asli communities. This study aims to explicate the expansion of the Orang Asli businesses through the visualizing identity using symbols in order to be publicly known and familiar by the outsiders. The research area was located at Kampung Orang Asli Batu 12, Gombak, Selangor. A few research methods were implemented such as focus group interview with selected Orang Asli, literature reviews and observation on field which being documented using written-notes, pictures, videos and audios. Some data were collected and analyzed, extracting three main elements visualizing the digital blowpipe symbols which are the blowpipe (sumpit), darts (damak) and the darts movement from the blowpipe (movement). These elements were discovered based on the informal skills among the Orang Asli. Sharing experience and knowledge about the blowpipes, symbol and the lifestyle of Orang Asli, occurred spontaneously and unstructured among the Orang Asli and the outsiders. Thus, this study facilitated as reference and assistance for the Orang Asli in context of visualizing small business identity of their heritage arts as a trademark to expand the Orang Asli business to the market and well-known to the outsiders.
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