Green Purchase Behavior and Social Practices Approach
DOI:
https://doi.org/10.37134/mrj.vol7.23.2018Keywords:
green purchase behavior, environmental concern, social influence, self image, green advertising, the social practices approachAbstract
Green purchase behavior (GPB) is not constant and vary in different contexts. This study aims to analyze the mediation impact of green advertisement (GA) on the relationship between the environmental concern (EC), social influence (SIN), self image (SIM), and GPB. 458 responses considered to apply structural equation model test and mediation analysis to evaluate the framework model of the study. The study employed the social practices approach to integrate GPB. The study concludes that the government, marketers and educators can increase the awareness of environmental deterioration and enhance the green purchase behavior by EC, SIN, and SIM with the presence of GA. Government can also further initiates the green policies and strategies. The findings further posit that EC, SIN, and SIM, with the presence of GA, can increase the GPB, and people become greener and environment conscious in their routine life. In the end, future directions and limitations discussed.
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References
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DOI: https://doi.org/10.1300/J046v14n02_02
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DOI: https://doi.org/10.1016/j.ism.2015.04.001
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DOI: https://doi.org/10.2501/IJA-31-4-741-771
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DOI: https://doi.org/10.1108/BFJ-09-2013-0247
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DOI: http://dx.doi.org/10.5539/ass.v11n10p318
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DOI: https://doi.org/10.3390/su10030854
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DOI: https://doi.org/10.1108/BFJ-07-2013-0196
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DOI: https://doi.org/10.1016/j.indmarman.2005.08.013
D'Souza, C., Taghian, M., & Lamb, P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate Communications: An International Journal, 11(2), 162-173.
DOI: https://doi.org/10.1108/13563280610661697
Dagher G. K., & Itani, O. (2014). Factors influencing green purchasing behaviour: Empirical evidence from the Lebanese consumers. Journal of Consumer Behaviour, 13(3), 188-195.
DOI:https://doi.org/10.1002/cb.1482
Davis, J.J. (1994). Consumer response to corporate environmental advertising. Journal of Consumer Marketing, 11(2), 25-37.
DOI: https://doi.org/10.1108/07363769410058902
de Medeiros, J. F., & Ribeiro, J. L. D. (2017). Environmentally sustainable innovation: Expected attributes in the purchase of green products. Journal of Cleaner Production, 142, 240-248.
DOI: https://doi.org/10.1016/j.jclepro.2016.07.191
Dijkstra, T. K., & Henseler, J. (2015). Consistent and asymptotically normal PLS estimators for linear structural equations. Computational Statistics & Data Analysis, 81(1), 10-23.
DOI: https://doi.org/10.1016/j.csda.2014.07.008
do Paço, A. M. F., & Reis, R. (2012). Factors affecting skepticism toward green advertising. Journal of Advertising, 41(4), 147-155.
DOI: https://doi.org/10.1080/00913367.2012.10672463
Ellen, P. S., Wiener, J. L., & Cobb-Walgren, C. (1991). The role of perceived consumer effectiveness in motivating environmentally conscious behaviors. Journal of Public Policy & Marketing, 10(2), 102-117. Retrieved from
https://www.researchgate.net/publication/235363112_The_Role_of_Perceived_Consumer_Effectiveness_in_Motivating_Environmentally_Conscious_Behaviors
Goh, S. K., & Balaji, M. S. (2016). Linking green skepticism to green purchase behavior. Journal of Cleaner Production, 131, 629-638.
DOI: https://doi.org/10.1016/j.jclepro.2016.04.122
Haynes, S. N., Richard, D., & Kubany, E. S. (1995). Content validity in psychological assessment: A functional approach to concepts and methods. Psychological Assessment, 7(3), 238-247.
DOI: https://doi.org/10.1037/1040-3590.7.3.238
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Hair,J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Thousand Oaks: Sage Publications.
Henseler, J., & Hubona, G., Ray, P. A. (2016). Using PLS path modeling in new technology research: updated guidelines. Industrial Management & Data Systems, 116(1), 2-20.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1): 115-135.
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Published
2018-12-26
How to Cite
Ghouri, A., & A. Haq, M. (2018). Green Purchase Behavior and Social Practices Approach. Management Research Journal, 7, 278–289. https://doi.org/10.37134/mrj.vol7.23.2018
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