Location based social media content: a conceptual paper on travellers purchase decisions
DOI:
https://doi.org/10.37134/mrj.vol8.3.2019Keywords:
Social Media Networking, User-generated content, location based recommendation, traveller decisions.Abstract
The aim of this paper is to conceptualize the significance of location based user generated content in creating superior value to aid travellers in their decision making regarding traveling products and services. A comprehensive review of latest conceptual and empirical literature was grounded to develop the propositions. Millennial generation of Malaysia shall be taken as a social lab for examining the propositions, and to report the empirical findings. The finding of this study provides a basis for developing a model to obtain the significance of location base user generated content on travel decisions. This study could be of practical value for organizations and highlighted the importance of participatory user generated content as well as significant for travellers who want to improve on-travel decisions accuracy. This study suggested a special focus on millennials in Malaysia since they are considered as a potential cluster of markets. This paper makes a significant contribution by developing a conceptual framework to improve travel decision accuracy through location base user generated content among millennials in Malaysia.
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References
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Kujur, F., & Singh, S. (2017). Engaging customers through online participation in social networking sites. Asia Pacific Management Review, 22(1), 16-24.
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Narangajavana Kaosiri, Y., Callarisa Fiol, L. J., Moliner Tena, M. A., Rodriguez Artola, R. M., & Sanchez Garcia, J. (2019). User-Generated Content Sources in Social Media: A New Approach to Explore Tourist Satisfaction. Journal of Travel Research, 58(2), 253-265.
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Smith, K. T. (2011). Digital marketing strategies that Millennials find appealing, motivating, or just annoying. Journal of Strategic marketing, 19(6), 489-499.
Stafford, T. F., Stafford, M. R., & Schkade, L. L. (2004). Determining uses and gratifications for the Internet. Decision sciences, 35(2), 259-288.
Villegas, A. E. (2015). The influences of gamification on millennial consumers. Grand Canyon University.
Werthner, H., & Ricci, F. (2004). E-commerce and tourism. Communications of the ACM, 47(12), 101-105.
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Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism management, 31(2), 179-188.
Zheng, Y., & Zhou, X. (Eds.). (2011). Computing with spatial trajectories. Springer Science & Business Media.
Akçura, M. T., & Altınkemer, K. (2002). Diffusion models for B2B, B2C, and P2P exchanges and e-speak. Journal of Organizational Computing and Electronic Commerce, 12(3), 243-261.
Alhabash, S., McAlister, A. R., Lou, C., & Hagerstrom, A. (2015). From clicks to behaviors: The mediating effect of intentions to like, share, and comment on the relationship between message evaluations and offline behavioral intentions. Journal of Interactive Advertising, 15(2), 82-96.
Ali, A., & J. Frew, A. (2014). ICT and sustainable tourism development: an innovative perspective. Journal of Hospitality and Tourism Technology, 5(1), 2-16.
Anca, B. U. C. U. Ţ. Ă. (2015). A review of the specific characteristics of the generation Y consumer. Marketing From Information to Decision, (8), 38-47.
A-Qader, I. K., Omar, A. B., & Rubel, M. R. B. (2017). The Influence of Affective Brand Experience Dimension on Brand Equity of the Smartphone Millennial Users in Malaysia. Management, 5(1), 25-37.
Berezina, K., Bilgihan, A., Cobanoglu, C., & Okumus, F. (2016). Understanding satisfied and dissatisfied hotel customers: text mining of online hotel reviews. Journal of Hospitality Marketing & Management, 25(1), 1-24.
Blumler, J. G. (1979). The role of theory in uses and gratifications studies. Communication research, 6(1), 9-36.
Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet- The state of eTourism research. Tourism management, 29(4), 609-623.
Carter, E. (2017). Social Media, Mobile, and Travel: Like, Tweet, and Share Your Way Across the Globe. Retrieved August 11, 2019 from https://www.webpagefx.com/blog/social-media/social-media-mobile-travel.
Chan, M. (2014). Social identity gratifications of social network sites and their impact on collective action participation. Asian Journal of Social Psychology, 17(3), 229-235.
Cox, C., Burgess, S., Sellitto, C., & Buultjens, J. (2009). The role of user-generated content in tourists' travel planning behavior. Journal of Hospitality Marketing & Management, 18(8), 743-764.
DeVaney, S. A. (2015). Understanding the millennial generation. Journal of Financial Service Professionals, 69(6), 11-14.
Eastin, M. S., Daugherty, T., & Burns, N. M. (2011). Handbook of Research on Digital Media and Advertising: User Generated Content.
García-Crespo, A., Chamizo, J., Rivera, I., Mencke, M., Colomo-Palacios, R., & Gómez-Berbís, J. M. (2009). SPETA: Social pervasive e-Tourism advisor. Telematics and informatics, 26(3), 306-315.
Garín-Muñoz, T., & Pérez-Amaral, T. (2011). Internet usage for travel and tourism: the case of Spain. Tourism Economics, 17(5), 1071-1085.
Gretzel, U. (2006). Consumer generated content–trends and implications for branding. E-review of Tourism Research, 4(3), 9-11.
Gretzel, U., Fesenmaier, D. R., & O’leary, J. T. (2006). The transformation of consumer behaviour. Tourism business frontiers. Routledge.
Gretzel, U., Fesenmaier, D. R., Lee, Y. J., & Tussyadiah, I. (2010). 11 Narrating travel experiences: the role of new media. Tourist experience: Contemporary perspectives
Gretzel, U., Yoo, K. H., & Purifoy, M. (2007). Online travel review study: Role and impact of online travel reviews. Laboratory for intelligent systems in tourism, 2(7), 1-70.
Hayes, R. A., Carr, C. T., & Wohn, D. Y. (2016). One click, many meanings: Interpreting paralinguistic digital affordances in social media. Journal of Broadcasting & Electronic Media, 60(1), 171-187.
Hecht, B. J., & Gergle, D. (2010, February). On the localness of user-generated content. In Proceedings of the 2010 ACM conference on Computer supported cooperative work (pp. 229-232). ACM.
Jacobsen, J. K. S., & Munar, A. M. (2012). Tourist information search and destination choice in a digital age. Tourism management perspectives, 1, 39-47.
Jamaludin1&2, M., Aziz, A., Mariapan, M., Lim, E., & Lin, A. (2017). Trust on Social Media Content among Travellers. International Journal of Academic Research in Business and Social Sciences, 7(12), 2222-6990.
Jeng, J., & Fesenmaier, D. R. (2002). Conceptualizing the travel decision-making hierarchy: A review of recent developments. Tourism analysis, 7(1), 15-32.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. The public opinion quarterly, 37(4), 509-523.
Kennell, S., & Rushton, A. M. (2015). User-generated content (UGC) in pleasure travel decision-making.
Kim, C., & Lee, J. K. (2016). Social media type matters: Investigating the relationship between motivation and online social network heterogeneity. Journal of Broadcasting & Electronic Media, 60(4), 676-693.
Kujur, F., & Singh, S. (2017). Engaging customers through online participation in social networking sites. Asia Pacific Management Review, 22(1), 16-24.
Küpper, A. (2005). Location-based services: fundamentals and operation. John Wiley & Sons.
Ladhari, R., & Michaud, M. (2015). eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions. International Journal of Hospitality Management, 46, 36-45.
LaRose, R., Mastro, D., & Eastin, M. S. (2001). Understanding Internet usage: A social-cognitive approach to uses and gratifications. Social science computer review, 19(4), 395-413.
Lo, I. S., McKercher, B., Lo, A., Cheung, C., & Law, R. (2011). Tourism and online photography. Tourism management, 32(4), 725-731.
Maria-Irina, A. N. A., & Istudor, L. G. (2019). The Role of Social Media and User-Generated-Content in Millennials’ Travel Behavior. Management Dynamics in the Knowledge Economy, 7(1), 87-104.
Martí, P., García-Mayor, C., & Serrano-Estrada, L. (2019). Identifying opportunity places for urban regeneration through LBSNs. Cities, 90, 191-206.
MDG Advertising (2017). 7 Travel Marketing Trends worth Exploring in 2017. Retrieved August 11, 2019 from https://www.mdgadvertising.com/marketinginsights/7-travel-marketing-trends-worth-exploring-in-2017.
Miller, C. (2017). How Instagram Is Changing Travel. Retrieved August 11, 2019 from https://www.nationalgeographic.com/travel/travel-interests/arts-andculture/how-instagram-is-changing-travel.
Mkono, M., & Tribe, J. (2017). Beyond reviewing: Uncovering the multiple roles of tourism social media users. Journal of Travel Research, 56(3), 287-298.
Moens, M. F., Li, J., & Chua, T. S. (2014). Mining user generated content. Chapman and Hall/CRC.
Mya, K. (2017). Why millennials have become the wanderlust generation. US News and World Report.
Narangajavana Kaosiri, Y., Callarisa Fiol, L. J., Moliner Tena, M. A., Rodriguez Artola, R. M., & Sanchez Garcia, J. (2019). User-Generated Content Sources in Social Media: A New Approach to Explore Tourist Satisfaction. Journal of Travel Research, 58(2), 253-265.
Pedrana, M. (2014). Location-based services and tourism: possible implications for destination. Current issues in Tourism, 17(9), 753-762.
Polonsky, M. J., & Whitelaw, P. (2006). A multi-dimensional examination of marketing journal rankings by North American academics. Marketing Education Review, 16(3), 59-72.
Quercia, D., Lathia, N., Calabrese, F., Di Lorenzo, G., & Crowcroft, J. (2010). Recommending social events from mobile phone location data. In 2010 IEEE international conference on data mining (pp. 971-976). IEEE.
Quercia, D., Lathia, N., Calabrese, F., Di Lorenzo, G., & Crowcroft, J. (2010). Recommending social events from mobile phone location data. In 2010 IEEE international conference on data mining (pp. 971-976). IEEE.
Rubin, A. M. (2009). Uses-and-gratifications perspective on media effects. In Media effects. Routledge.
Salem, T., & Twining-Ward, L. (2018). The voice of travellers: leveraging user-generated content for tourism development 2018.
Schwarzl, S., & Grabowska, M. (2015). Online marketing strategies: the future is here. Journal of International Studies, 8(2), 187-196.
Smith, K. T. (2011). Digital marketing strategies that Millennials find appealing, motivating, or just annoying. Journal of Strategic marketing, 19(6), 489-499.
Stafford, T. F., Stafford, M. R., & Schkade, L. L. (2004). Determining uses and gratifications for the Internet. Decision sciences, 35(2), 259-288.
Villegas, A. E. (2015). The influences of gamification on millennial consumers. Grand Canyon University.
Werthner, H., & Ricci, F. (2004). E-commerce and tourism. Communications of the ACM, 47(12), 101-105.
World Tourism Organization (2018). UNWTO Tourism Highlights. Madrid, Spain: UNWTO.
Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism management, 31(2), 179-188.
Zheng, Y., & Zhou, X. (Eds.). (2011). Computing with spatial trajectories. Springer Science & Business Media.
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Published
2019-12-10
How to Cite
Rehman Khan, H. ur, Chen Kim, L., Lam Tan, K., & Rehman Khan, M. (2019). Location based social media content: a conceptual paper on travellers purchase decisions. Management Research Journal, 8, 30–40. https://doi.org/10.37134/mrj.vol8.3.2019
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