Location based social media content: a conceptual paper on travellers purchase decisions


  • Haseeb ur Rehman Khan Sultan Idris Education University (Faculty of Art Computing and Creative Industry), Tanjung Malim, Perak, Malaysia
  • Lim Chen Kim Sultan Idris Education University (Faculty of Art Computing and Creative Industry), Tanjung Malim, Perak, Malaysia
  • Kian Lam Tan Sultan Idris Education University (Faculty of Art Computing and Creative Industry), Tanjung Malim, Perak, Malaysia
  • Mustafa Rehman Khan Sultan Idris Education University (Faculty of Management and Economics), Tanjung Malim, Perak, Malaysia




Social Media Networking, User-generated content, location based recommendation, traveller decisions.


The aim of this paper is to conceptualize the significance of location based user generated content in creating superior value to aid travellers in their decision making regarding traveling products and services. A comprehensive review of latest conceptual and empirical literature was grounded to develop the propositions. Millennial generation of Malaysia shall be taken as a social lab for examining the propositions, and to report the empirical findings. The finding of this study provides a basis for developing a model to obtain the significance of location base user generated content on travel decisions. This study could be of practical value for organizations and highlighted the importance of participatory user generated content as well as significant for travellers who want to improve on-travel decisions accuracy. This study suggested a special focus on millennials in Malaysia since they are considered as a potential cluster of markets. This paper makes a significant contribution by developing a conceptual framework to improve travel decision accuracy through location base user generated content among millennials in Malaysia.


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How to Cite

Rehman Khan, H. ur, Chen Kim, L., Lam Tan, K., & Rehman Khan, M. (2019). Location based social media content: a conceptual paper on travellers purchase decisions. Management Research Journal, 8, 30–40. https://doi.org/10.37134/mrj.vol8.3.2019

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