Transformation of Urban Cycling Culture in West Java, Indonesia as a Driver of Product Innovation: A Design Thinking Approach in The Development of Detachable Bikepacking Bags

Abstract

The transformation of urban cycling culture in West Java, Indonesia, accelerated by post-pandemic lifestyle changes, has shifted bikepacking from a simple adventure activity into a complex socio-cultural phenomenon. This shift is characterised by the emergence of urban-to-wild mobility patterns, increasing reliance on electronic devices during cycling trips, and intensified demand for digital content documentation. These changes have created a significant security gap, particularly when cyclists leave their bicycles in public spaces while conventional framebags are not designed to be fully detached and carried independently. This study aims to: (1) identify the transformation of urban cycling cultural values in West Java before and after the COVID-19 pandemic; (2) analyse gaps in existing framebag products available on the market; and (3) develop a detachable triangular bikepacking bag as an innovative, user-centred solution through a Design Thinking approach. The study employed a Design Thinking methodology with descriptive analysis across five phases: Empathise, Define, Ideate, Prototype, and Test. The Define phase comprised a structured survey of 64 active cyclists, a 5W+1H framework analysis, and a comparative analysis of six international framebag brands. Findings reveal a cultural value shift from adventure-oriented to digital-aesthetic and content-driven motivations. A total of 81.3% of respondents expressed high concern over belongings security, and comparative analysis confirmed that none of the six existing products offered an integrated detachable system. The developed product integrates a modular quick-release system, a dual-mode ergonomic design, and 600D waterproof fabric to address these gaps. Testing results indicate the need for further design iteration on the bag body structure and strap system to optimise load distribution. This study affirms that deep understanding of cultural transformation can serve as a foundation for more relevant and impactful product innovation in cycling accessories.