The visual framing of Malaysia`s National Day Press advertisement in Utusan Melayu / Malaysia from 1957 to 2007

Pembingkaian Visual Iklan Hari Kemerdekaan Malaysia Dalam Akhbar Utusan Melayu / Malaysia Tahun 1957 hingga 2007

  • Ezal Daud Faculty of Art and Design Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
  • Ruslan Abd. Rahim Faculty of Art and Design Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
  • Saiful Akram Che Cob Faculty of Art and Design Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
Keywords: advertising, visual framing, press

Abstract

Press advertisement is one of the area of graphic communication. However, dedicated research on it has received little attention from researchers. This study discusses the use of press advertisement as a medium of communication to spread the message of National Day Celebration in Malaysia. This study, using advertisements that appear in Utusan Melayu / Malaysia in August and September commencing in 1957 until 2007. This study is a qualitative study using the method of document analysis. The visual evaluations will be applied in interview with an expert in advertising. The results show that there is a link between the visual framing of National Day advertisement with socioeconomic status, current political context, and the diversity of religious and racial communities. The implications of this study will provide a new discovery and documentation as a reference to the creative arts and design community and society.

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Published
2020-12-01
How to Cite
Daud, E., Abd. Rahim, R., & Che Cob, S. A. (2020). The visual framing of Malaysia`s National Day Press advertisement in Utusan Melayu / Malaysia from 1957 to 2007. KUPAS SENI: Jurnal Seni Dan Pendidikan Seni, 8(2), 13-20. https://doi.org/10.37134/kupasseni.vol8.2.2.2020