Theme and Trend Forecast for Malaysian Woman Modest Wear in year 2024 (Idea for Raya OOTD)
DOI:
https://doi.org/10.37134/kupasseni.vol10.1.5.2022Keywords:
Fashion, Trend, Forecasting, Modest wear, RayaAbstract
Fashion trend forecasting is the prediction of mood, behaviors and buying habits of the consumer. It is no longer a question of identifying your customers by demographic and sociographic. Malaysia does not have any forecaster that predict the upcoming trend for fashion industry. Usually, Malaysian designers will usually refer to the international forecaster such as WGSN or trendwatching.com or else, to gain some idea to produce a design. This study was focused on the forecast of modesty fashion specifically for year 2024. The objectives were 1. To establish a local trend forecasting and theme to use in local modest clothing. 2. To analyses the trend forecast for modest wear on year 2024. 3. To proposed a theme forecast of modest wear based from collected data of trend forecast for 2024. Quantitative method was used in this research. The questionnaire was created undertake a survey on the Trend Forecasting for Malaysia Modest Wear for year 2024 among woman 18 to 30 years old. Majority was Malay and it consist of government servant, private sector and students. A selected forecast company was used as a benchmark in creating the themes and concepts of modesty fashion forecast the year 2024 for Malaysia. The main Malaysian celebration that had been recognized, so the selected celebration was Hari Raya Aidilfitri (Eidul Fitr) and Hari Raya Haji (Eid Al-Adha). For each of these celebrations, four (4) themes were created to formulate the forecast.
Downloads
References
Almass, H. (2018, February 23). What Does Modest Fashion Really Look Like? Retrieved 27 September 2021 from https://www.whowhatwear.com/modest-fashion/slide13
Amadeo, K. (2018, December 11). The Balance. Retrieved on 24 September 2021 from https://www.thebalance.com/trade-wars-definition-how-it-affects-you-4159973
Ashe-Edmunds, S. (n.d.). Benefit of Forecasting & Business Trend Research. Retrieved on 30 December 2021 from https://smallbusiness.chron.com/benefit-forecasting-business-trend-research-61117.html
Business Dictionary. (n.d.). Retrieved from Definition of Environment: http://www.businessdictionary.com/definition/environment.html
Corbetta, P. (2003). Social Research Theory, Methods and Techniques. London: SAGE Publication.
Fumi, A., Pepe, A., Scarabotti, L., & Schiraldi, M. M. (2013). Page 1-3, Fourier Analysis for Demand Forecasting in a Fashion Company. International Journal of Engineering Business Management. https://doi.org/10.5772/56839
Kim, E., Foire, M. A., & Kim, H. (2011). Fashion Trends : Analysis an Forecasting. In E. Kim, M. A. Foire, & H. Kim, Fashion Trends : Analysis an Forecasting (p. 45). New York: Berg.
Lewis, R. (2018, October 3). Why Mainstream Brands are Embracing Modest Fashion. Retrieved on 27 September 2021 from https://edition.cnn.com/style/article/muslim-fashion-industry/index.html
Matharu, G. (2010). What is Fashion Design? Switzerland: RotoVision SA.
Nebreda, L. E. (2009). Atlas of Fashion Designers. Singapore: maomao.
Nenni, M. E., Giustiniano, L., & Pirolo, L. (2013). page 3, Demand Forecasting in the Fashion Industry: A Review. International Journal of Engineering Business Management, Introduction 1. https://doi.org/10.5772/56840
Posner, H. (2011). Marketing Fashion. London: Laurence King Publishing Ltd.
Public Holiday Global. (2018). Retrieved on 24 September 2021 from Public Holiday 2019/2020: What Does Modest Fashion Really Look Like?
Rinaldo, R. (2019). Pious Fashion: How Muslim Women Dress. Contemporary Sociology, 48(1), 41–43. https://doi.org/10.1177/0094306118815500e
Soh, N. (2012, November 12). Festivals and Celebrations in Malaysia. Retrieved on 27 September 2021 from https://www.thestar.com.my/travel/malaysia/2012/11/12/festivals-and-celebrations-in-malaysia/
Sproles, G. B. (1981). Analyzing Fashion Life Cycles—Principles and Perspectives. Journal of Marketing, 45(4), 116–124. https://doi.org/10.1177/002224298104500415
Staff, F. H. (2017, July 14). Fashion Hance. Retrieved on27 September 2021 from Fashion Hance Web Site: https://fashionhance.com/what-is-fashion-forecasting-why-is-it-important
Sterlacci, F., & Arbuckle, J. (2017). Historical Dictionary. In Fashion Industry (p. 171). London: Rowman & Littlefield.
Vergani, G. (2006 ). Fashion Dictionary. New York: Baldini Castoldi Dalai.
WGSN. (2018). WGSN. Retrieved on 15 October 2021 from WGSN Web Site: https://www.wgsn.com/en/
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Nur Fatin Umar, Nasyirah Saleh
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
