The Influences of Marketing, Entrepreneurship and Learning Orientations Towards Firm Performance of Malay Entrepreneurs in Perak
DOI:
https://doi.org/10.37134/mrj.vol7.3.2018Keywords:
Learning orientation, enterpreneurship orientation, firm performance, market orientationAbstract
This study aims to uncover the relationship between entrepreneurship orientation, learning orientation and marketing orientation with firm performance among Malay entreprenuers. A total of 240 questionnaires had been distributed to entrepreneurs in major districts in Perak, but only 150 questionnaires were analysed.The data collected was analysed using descriptive and inferential statistical analysis. The findings showed that learning orientation is less contribute to the firm's performance for the entrepreneurs in Perak as compared with marketing orientation and entrepreneurial orientation.The study also found that when marketing orientation increases,performance may also improve. Entrepreneurial orientation was seen to have a strong direct relationship to the firm’s performance. Therefore,an increase on firms’learning orientation will reduce performance while increasing marketing orientation and entrepreneurial orientation, would increase the performance of the firms.
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References
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Sin, L., Tse, A., Yau, O., Chow, R., & Lee, J. (2015). Market Orientation, Relationship Marketing Orientation, and Business Performance: The Moderating Effects of Economic Ideology and Industry Type. Journal of International Marketing, 13(1): 36-57.
Song, M., & Xie, J. (2000). Does Innovativeness Moderate the Relationship Between Crossfunctional Integration and Product Performance? Journal of International Marketing, 8(4), 61-89.
Stam, W., & Elfring, T. (2008). Entrepreneurial Orientation and New Venture Performance: The Moderating Role of Intra and Extra Industry Social Capital. Academy of Management Journal, 51(1), 97-111.
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Atuahene-Gima, K., & Ko, A. (2011). An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation. Organization Science, 12(1), 54-74.
Ayup, K., & Kong, W. (2010). The impact task and outcome interdependence and self efficacy on employees’ work motivation: An analysis of the Malaysian retail industry. Asia Pacific Review, 16(1-2), 123-142.
Baker, W., & Sinkula, J. (2009). The Complementary Effects of Market Orientation and Entrepreneurship Orientation on Profitability in Small Businesses. Journal of Small Business Management, 47(4), 443-464.
Dana, L.P. (2011). World Encyclopedia of Entrepreneurship. Edward Elgar Publishing.
Dawes, J. (2010). Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data. Australian Journal of Management, 25(2), 173-196.
Frishammar, J., & Horte, S. (2017). The Role of Market Orientation and Entrepreneurial Orientation for New Product Development Performance in Manufacturing. Technology Analysis & Strategic Management, 19(6), 765-788.
Homburg, C., Grozdanovic, M., & Klarmann, M. (2007). Responsiveness to customers and competitors: The role of affective and cognitive organizational systems. Journal of Marketing, 71(3), 18-38.
Im, S., Mason, C., & Houston, M. (2017). Does Innate Consumer Innovativeness Relate to New Product/Service Adoption Behavior? The Intervening Role of Social Learning via Vicarious Innovativeness. Journal of the Academy of Marketing Science, 35(1), 63-75.
Kumar, K., & Subramanian, R. (2000). Navigate the External Environment Through a Market Orientation. SAM Advanced Management Journal, 65(1), 16-23.
Lans,T., Wesselink, R., Biemans, H.J.A., & Mulder, M. (2014). Work-related Lifelong Learning for Entrepreneurs in the Agrifood Sector. International Journal of Training and Development 8 (1), 73-89
Lukas, B., & Ferrell, O. (2000). The Effect of Market Orientation on Product Innovation. Journal of the Academy of Marketing Science, 28(2), 238-247.
Lumpkin, G.T., & Dess, G.G. (2016). Clarifying the Entrepreneurial Orientation Construct and Linking it to Performance. Academic Management Review, 2(1), 135-172.
Madsen, E. (2017). The Significance of Sustained Entrepreneurial Orientation on Performance of Firms: A Longitudinal Analysis. Entrepreneurship & Regional Development, 19, 185-204.
Marino, L., Strandholm, K., Steensma, K., & Weaver, M. (2012). The moderating effect of National Culture on the Relationship Between Entrepreneurial Orientation and Strategic Alliance Portfolio Extensiveness. Entrepreneurship: Theory & Practice, 26(4), 145-161.
Matsuno, K., Mentzer, J., & Özsomer, A. (2002). The Effects of Entrepreneurial Proactivity and Market Orientation on Business Performance. Journal of Marketing, 66(3), 18-32.
Mitchell, R. K., Busenitz, L. W., Bird, B., Marie, G., Connie, M., Mcmullen, Jeffery S., Morse, E. A., & Smith, B. J. (2017). The Central Question in Entrepreneurial Cognition Research 2007. Entrepreneuship Theory and Practice, 31 (1), 1-27.
Noble, C., Sinha, R., & Kumar, A. (2012). Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications. Journal of Marketing, 66(4), 25-39.
Popta, G. V. (2012). Entrepreneurial learning. SCALES peper no. 216. Zoetermeer.
Rae, D., & Carswell, M. (2010). Using a Life Story Approach in Researching Entrepreneurial Learning. The Development of a Conceptual Model and its Implication in the Design of Learning Experiences, Educations and Training, 42 (4/5), 220-228.
Sin, L., Tse, A., Yau, O., Chow, R., & Lee, J. (2015). Market Orientation, Relationship Marketing Orientation, and Business Performance: The Moderating Effects of Economic Ideology and Industry Type. Journal of International Marketing, 13(1): 36-57.
Song, M., & Xie, J. (2000). Does Innovativeness Moderate the Relationship Between Crossfunctional Integration and Product Performance? Journal of International Marketing, 8(4), 61-89.
Stam, W., & Elfring, T. (2008). Entrepreneurial Orientation and New Venture Performance: The Moderating Role of Intra and Extra Industry Social Capital. Academy of Management Journal, 51(1), 97-111.
Tajeddini, K. Trueman, M., & Larsen, G. (2016). Examining the Effect of Market Orientation on Innovativeness. Journal of Marketing Management, 22(5), 529-551.
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Published
2018-12-26
How to Cite
Yeop Yunus, N. K., Abdul Razak, A. Z. A., Abdul Rahman, R., & Goury, A. (2018). The Influences of Marketing, Entrepreneurship and Learning Orientations Towards Firm Performance of Malay Entrepreneurs in Perak. Management Research Journal, 7, 21–31. https://doi.org/10.37134/mrj.vol7.3.2018
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