Pengaruh emosi berbelanja terhadap sikap dan niat berbelanja wanita di Selangor
The effect of spending emotions on women's spending attitudes and intentions in Selangor
DOI:
https://doi.org/10.37134/mrj.vol8.1.2019Keywords:
emosi berbelanja positif, emosi berbelanja negatif, sikap, niatAbstract
Kajian ini dilakukan untuk menentukan pengaruh emosi berbelanja negatif dan positif ke atas sikap berbelanja wanita, dan pengaruh sikap berbelanja ke atas niat berbelanja wanita. Pendekatan kuantitatif dan deduktif diguna pakai bagi menjalankan kajian ini. Data dikumpulkan menggunakan borang soal selidik yang ditadbir sendiri. Sampel terdiri daripada 216 orang wanita berkerjaya yang berumur sekurang-kurangnya 18 tahun di tiga buah daerah di negeri Selangor. Data dianalisis menggunakan analisis Regresi Pelbagai. Dapatan menunjukkan bahawa emosi berbelanja negatif (β=0.196, p<0.005), dan emosi berbelanja positif (β=0.532, p<0.005) mempengaruhi sikap berbelanja wanita secara positif dan signifikan. Sikap berbelanja juga mempengaruhi niat berbelanja wanita secara positif dan signifikan (β= 0.677, p<0.005). Kesimpulannya, emosi sama ada positif atau negatif, berupaya mempengaruhi sikap berbelanja wanita yang seterusnya meningkatkan kecenderungan mereka untuk berbelanja. Implikasinya, dapatan ini berupaya meningkatkan pemahaman pengguna khususnya wanita tentang bagaimana untuk berbelanja dengan berhemat dan memberi panduan kepada penyelidik dan ahli pemasaran dalam mengurus dan merancang strategi perniagaan mereka.
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References
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Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999). The role of emotions in marketing. Journal of the academy of marketing science, 27(2), 184-206.
Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002). The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal of marketing, 66(2), 120-141.
Balques, A., Noer, B. A., & Nuzulfah, V. (2017). Analisis sikap, norma subjektif, dan niat beli produk kosmetik halal pada konsumen muslimah di Surabaya. Jurnal Sains dan Seni ITS, 6(2), D237-D241.
Bengal, S. T., Gretton, J. D., & Wegener, D. T. (2018). Attitudes. Stevens' Handbook of Experimental Psychology and Cognitive Neuroscience, 4, 1-38.
Bhattacherjee, A. (2012). Social Science Research: Principles, Methods, And Practices (2nd edition ed.). Zurich, Switzerland: Creative Commons Attribution.
Bradshaw, S., Castellino, J., & Diop, B. (2013). Women’s role in economic development: Overcoming the constraints.
Briñol, P., & Petty, R. E. (2012). 14 A history of attitudes and persuasion research. Handbook of the history of social psychology, 283.
Chang, E.-C., Lv, Y., Chou, T.-J., He, Q., & Song, Z. (2014). Now or later: Delay's effects on post-consumption emotions and consumer loyalty. Journal of Business Research, 67(7), 1368-1375.
Chen, Y., Yan, X., Fan, W., & Gordon, M. (2015). The joint moderating role of trust propensity and gender on consumers’ online shopping behavior. Computers in Human Behavior, 43, 272-283.
Chua, Y. P. (2011). Kaedah dan statistik penyelidikan: kaedah penyelidikan: Mcgraw-Hill Education.
Cohen, J. (1992). A power primer. Psychological bulletin, 112(1), 155.
Crites Jr, S. L., Fabrigar, L. R., & Petty, R. E. (1994). Measuring the affective and cognitive properties of attitudes: Conceptual and methodological issues. Personality and Social Psychology Bulletin, 20(6), 619-634.
Darusalam, G., Hussin, S., & Malaya, P. U. (2016). Metodologi penyelidikan dalam pendidikan: amalan dan analisis kajian: Penerbit Universiti Malaya.
Doane, A. N., Kelley, M. L., & Pearson, M. R. (2016). Reducing cyberbullying: A theory of reasoned action‐based video prevention program for college students. Aggressive Behavior, 42(2), 136-146.
Dubé, L., & Menon, K. (2000). Multiple roles of consumption emotions in post-purchase satisfaction with extended service transactions. International Journal of Service Industry Management, 11(3), 287-304.
Eckler, P., & Bolls, P. (2011). Spreading the virus: Emotional tone of viral advertising and its effect on forwarding intentions and attitudes. Journal of Interactive Advertising, 11(2), 1-11.
Elizabeth Lloyd, A., YK Chan, R., SC Yip, L., & Chan, A. (2014). Time buying and time saving: effects on service convenience and the shopping experience at the mall. Journal of services Marketing, 28(1), 36-49.
Fishbein, M., & Ajzen, I. (2010). Predicting and changing behavior: The reasoned action approach. 2010: New York: Psychology Press Google Scholar.
Gountas, J., & Gountas, S. (2007). Personality orientations, emotional states, customer satisfaction, and intention to repurchase. Journal of Business Research, 60(1), 72-75.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis: A global perspective (7th edition ed.). Upper Saddle River, New Jersey: Pearson Education Inc.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM): Sage Publications.
Han, H., & Back, K.-J. (2007). Investigating the effects of consumption emotions on customer satisfaction and repeat visit intentions in the lodging industry. Journal of Hospitality & Leisure Marketing, 15(3), 5-30.
Han, H., & Kim, Y. (2010). An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior. International Journal of Hospitality Management, 29(4), 659-668.
Henry, N. (2018). Margaret Oliphant, Women and Money Women, Literature and Finance in Victorian Britain (pp. 225-265): Springer.
Hightower, R., Brady, M. K., & Baker, T. L. (2002). Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events. Journal of Business Research, 55(9), 697-707.
Hoffmann, A. O., & Ketteler, D. (2015). How experiences with trading a company’s stock influence customer attitudes and purchasing behavior. International Journal of Bank Marketing, 33(7), 963-992.
Hussin, F., Ali, J., & Noor, M. S. Z. (2014). Kaedah penyelidikan & analisis data SPSS.
Jain, R. (2016). Impluse Buying Behavior amongst Working Women–With Respect to the City Of Ahmedabad.
Jani, D., & Han, H. (2013). Personality, social comparison, consumption emotions, satisfaction, and behavioral intentions: How do these and other factors relate in a hotel setting? International Journal of Contemporary Hospitality Management, 25(7), 970-993.
Kapoor, D., & Munjal, A. (2017). Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention. Journal of Marketing Communications, 1-21.
Kemp, E., & Kopp, S. W. (2011). Emotion regulation consumption: When feeling better is the aim. Journal of Consumer Behaviour, 10(1), 1-7.
Khaola, P. P., & Ramokepa, N. M. (2016). Determinants of Attitudes, Patronage Intentions and the Desire to Spend at a Mall: The Case of Pioneer Shopping Mall in Maseru, Lesotho.
Khuong, M. N., & Nguyen, T. D. (2015). The Effects of Television Commercials on Customers Purchase Intention–A Study of Milk Industry in Ho Chi Minh City, Vietnam. Journal of Economics, Business and Management, 3(9), 851-857.
Kim, M., Vogt, C. A., & Knutson, B. J. (2015). Relationships among customer satisfaction, delight, and loyalty in the hospitality industry. Journal of Hospitality & Tourism Research, 39(2), 170-197.
Kleef, E. V., & Dagevos, H. (2015). The growing role of front-of-pack nutrition profile labeling: a consumer perspective on key issues and controversies. Critical reviews in food science and nutrition, 55(3), 291-303.
Kruglanski, A. W., Jasko, K., Chernikova, M., Milyavsky, M., Babush, M., Baldner, C., & Pierro, A. (2015). The rocky road from attitudes to behaviors: Charting the goal systemic course of actions. Psychological Review, 122(4), 598.
Lindquist, J. D., & Kaufman-Scarborough, C. F. (2004). Polychronic tendency analysis: a new approach to understanding women's shopping behaviors. Journal of Consumer Marketing, 21(5), 332-342.
Luscombe, B. (2010). The rise of the sheconomy. Time, 176(21), 58-61.
Maurer Herter, M., Pizzutti dos Santos, C., & Costa Pinto, D. (2014). “Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes. International Journal of Retail & Distribution Management, 42(9), 780-804.
Muda, M., Musa, R., Mohamed, R. N., & Borhan, H. (2014). Celebrity entrepreneur endorsement and advertising effectiveness. Procedia-Social and Behavioral Sciences, 130, 11-20.
Nezakati, H., Khim, C. S., & Asgari, O. (2011). Decision-making determinants in working women's clothes purchasing-Malaysia evidence. International Journal of Trade, Economics and Finance, 2(5), 371.
Ong, Z. Q., & Ong, D. L. T. (2015). The impact of celebrity credibility on consumer’s purchase intention toward the footwear industry in Malaysia: The mediating effect of attitude toward advertisement. Information Management and Business Review, 7(4), 55-63.
Pareigis, J., Edvardsson, B., & Enquist, B. (2011). Exploring the role of the service environment in forming customer's service experience. International Journal of Quality and Service Sciences, 3(1), 110-124.
Permatasari, I. M., Arifin, Z., & Sunarti, S. (2017). Pengaruh Hedonic Consumption dan Mediator Emosi Positif Terhadap Pembelian Impulsif (Survei Pada Pembeli Produk Fashion Di Malang Town Square Kota Malang). Jurnal Administrasi Bisnis, 43(2), 1-9.
Pine, K. J. (2009). Report on a survey into female economic behaviour and the emotion regulatory role of spending. Sheconomics Survey Report 2009.
Pine, K. J., & Fletcher, B. C. (2011). Women’s spending behaviour is menstrual-cycle sensitive. Personality and individual differences, 50(1), 74-78.
Pine, K. J., & Gnessen, S. (2013). Sheconomics: Headline.
Richins, M. L. (1997). Measuring emotions in the consumption experience. Journal of consumer research, 24(2), 127-146.
Sallam, M. A. A., & Wahid, N. A. (2012). Endorser credibility effects on Yemeni male consumer’s attitudes towards advertising, brand attitude and purchase intention: The mediating role of attitude toward brand. International Business Research, 5(4), 55.
Sheeran, P., Klein, W. M., & Rothman, A. J. (2017). Health behavior change: Moving from observation to intervention. Annual review of psychology, 68, 573-600.
Sinatra, G. M., & Seyranian, V. (2016). Warm change about hot topics: The role of motivation and emotion in attitude and conceptual change about controversial science topics. Paper presented at the Handbook of educational psychology.
Tajuddin, R. M., Zainol, A. S., & Sahil, S. A. S. (2014). An Evaluation of Malaysian Female Consumers’ Attitude Scale towards Buying Fashion Branded Goods. Procedia-Social and Behavioral Sciences, 130, 340-346.
Taylor-Gooby, P. (2016). Choice and public policy: the limits to welfare markets: Springer.
Taylor, S. A., Ishida, C., & Donovan, L. A. N. (2016). Considering the Role of Affect and Anticipated Emotions in the Formation of Consumer Loyalty Intentions. Psychology & Marketing, 33(10), 814-829.
Van Kleef, G. A., van den Berg, H., & Heerdink, M. W. (2015). The persuasive power of emotions: Effects of emotional expressions on attitude formation and change. Journal of Applied Psychology, 100(4), 1124.
Westbrook, R. A., & Oliver, R. L. (1991). The dimensionality of consumption emotion patterns and consumer satisfaction. Journal of consumer research, 18(1), 84-91.
Wu, L. (2006). Excessive buying: the construct and a causal model. Citeseer.
Zheng, A., Lin, R., Zhang, D., Qin, P., Xu, L., Ai, P., . . . Liu, Y. (2013). The evolution and pathogenic mechanisms of the rice sheath blight pathogen. Nature communications, 4, 1424.
Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999). The role of emotions in marketing. Journal of the academy of marketing science, 27(2), 184-206.
Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002). The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal of marketing, 66(2), 120-141.
Balques, A., Noer, B. A., & Nuzulfah, V. (2017). Analisis sikap, norma subjektif, dan niat beli produk kosmetik halal pada konsumen muslimah di Surabaya. Jurnal Sains dan Seni ITS, 6(2), D237-D241.
Bengal, S. T., Gretton, J. D., & Wegener, D. T. (2018). Attitudes. Stevens' Handbook of Experimental Psychology and Cognitive Neuroscience, 4, 1-38.
Bhattacherjee, A. (2012). Social Science Research: Principles, Methods, And Practices (2nd edition ed.). Zurich, Switzerland: Creative Commons Attribution.
Bradshaw, S., Castellino, J., & Diop, B. (2013). Women’s role in economic development: Overcoming the constraints.
Briñol, P., & Petty, R. E. (2012). 14 A history of attitudes and persuasion research. Handbook of the history of social psychology, 283.
Chang, E.-C., Lv, Y., Chou, T.-J., He, Q., & Song, Z. (2014). Now or later: Delay's effects on post-consumption emotions and consumer loyalty. Journal of Business Research, 67(7), 1368-1375.
Chen, Y., Yan, X., Fan, W., & Gordon, M. (2015). The joint moderating role of trust propensity and gender on consumers’ online shopping behavior. Computers in Human Behavior, 43, 272-283.
Chua, Y. P. (2011). Kaedah dan statistik penyelidikan: kaedah penyelidikan: Mcgraw-Hill Education.
Cohen, J. (1992). A power primer. Psychological bulletin, 112(1), 155.
Crites Jr, S. L., Fabrigar, L. R., & Petty, R. E. (1994). Measuring the affective and cognitive properties of attitudes: Conceptual and methodological issues. Personality and Social Psychology Bulletin, 20(6), 619-634.
Darusalam, G., Hussin, S., & Malaya, P. U. (2016). Metodologi penyelidikan dalam pendidikan: amalan dan analisis kajian: Penerbit Universiti Malaya.
Doane, A. N., Kelley, M. L., & Pearson, M. R. (2016). Reducing cyberbullying: A theory of reasoned action‐based video prevention program for college students. Aggressive Behavior, 42(2), 136-146.
Dubé, L., & Menon, K. (2000). Multiple roles of consumption emotions in post-purchase satisfaction with extended service transactions. International Journal of Service Industry Management, 11(3), 287-304.
Eckler, P., & Bolls, P. (2011). Spreading the virus: Emotional tone of viral advertising and its effect on forwarding intentions and attitudes. Journal of Interactive Advertising, 11(2), 1-11.
Elizabeth Lloyd, A., YK Chan, R., SC Yip, L., & Chan, A. (2014). Time buying and time saving: effects on service convenience and the shopping experience at the mall. Journal of services Marketing, 28(1), 36-49.
Fishbein, M., & Ajzen, I. (2010). Predicting and changing behavior: The reasoned action approach. 2010: New York: Psychology Press Google Scholar.
Gountas, J., & Gountas, S. (2007). Personality orientations, emotional states, customer satisfaction, and intention to repurchase. Journal of Business Research, 60(1), 72-75.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis: A global perspective (7th edition ed.). Upper Saddle River, New Jersey: Pearson Education Inc.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM): Sage Publications.
Han, H., & Back, K.-J. (2007). Investigating the effects of consumption emotions on customer satisfaction and repeat visit intentions in the lodging industry. Journal of Hospitality & Leisure Marketing, 15(3), 5-30.
Han, H., & Kim, Y. (2010). An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior. International Journal of Hospitality Management, 29(4), 659-668.
Henry, N. (2018). Margaret Oliphant, Women and Money Women, Literature and Finance in Victorian Britain (pp. 225-265): Springer.
Hightower, R., Brady, M. K., & Baker, T. L. (2002). Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events. Journal of Business Research, 55(9), 697-707.
Hoffmann, A. O., & Ketteler, D. (2015). How experiences with trading a company’s stock influence customer attitudes and purchasing behavior. International Journal of Bank Marketing, 33(7), 963-992.
Hussin, F., Ali, J., & Noor, M. S. Z. (2014). Kaedah penyelidikan & analisis data SPSS.
Jain, R. (2016). Impluse Buying Behavior amongst Working Women–With Respect to the City Of Ahmedabad.
Jani, D., & Han, H. (2013). Personality, social comparison, consumption emotions, satisfaction, and behavioral intentions: How do these and other factors relate in a hotel setting? International Journal of Contemporary Hospitality Management, 25(7), 970-993.
Kapoor, D., & Munjal, A. (2017). Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention. Journal of Marketing Communications, 1-21.
Kemp, E., & Kopp, S. W. (2011). Emotion regulation consumption: When feeling better is the aim. Journal of Consumer Behaviour, 10(1), 1-7.
Khaola, P. P., & Ramokepa, N. M. (2016). Determinants of Attitudes, Patronage Intentions and the Desire to Spend at a Mall: The Case of Pioneer Shopping Mall in Maseru, Lesotho.
Khuong, M. N., & Nguyen, T. D. (2015). The Effects of Television Commercials on Customers Purchase Intention–A Study of Milk Industry in Ho Chi Minh City, Vietnam. Journal of Economics, Business and Management, 3(9), 851-857.
Kim, M., Vogt, C. A., & Knutson, B. J. (2015). Relationships among customer satisfaction, delight, and loyalty in the hospitality industry. Journal of Hospitality & Tourism Research, 39(2), 170-197.
Kleef, E. V., & Dagevos, H. (2015). The growing role of front-of-pack nutrition profile labeling: a consumer perspective on key issues and controversies. Critical reviews in food science and nutrition, 55(3), 291-303.
Kruglanski, A. W., Jasko, K., Chernikova, M., Milyavsky, M., Babush, M., Baldner, C., & Pierro, A. (2015). The rocky road from attitudes to behaviors: Charting the goal systemic course of actions. Psychological Review, 122(4), 598.
Lindquist, J. D., & Kaufman-Scarborough, C. F. (2004). Polychronic tendency analysis: a new approach to understanding women's shopping behaviors. Journal of Consumer Marketing, 21(5), 332-342.
Luscombe, B. (2010). The rise of the sheconomy. Time, 176(21), 58-61.
Maurer Herter, M., Pizzutti dos Santos, C., & Costa Pinto, D. (2014). “Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes. International Journal of Retail & Distribution Management, 42(9), 780-804.
Muda, M., Musa, R., Mohamed, R. N., & Borhan, H. (2014). Celebrity entrepreneur endorsement and advertising effectiveness. Procedia-Social and Behavioral Sciences, 130, 11-20.
Nezakati, H., Khim, C. S., & Asgari, O. (2011). Decision-making determinants in working women's clothes purchasing-Malaysia evidence. International Journal of Trade, Economics and Finance, 2(5), 371.
Ong, Z. Q., & Ong, D. L. T. (2015). The impact of celebrity credibility on consumer’s purchase intention toward the footwear industry in Malaysia: The mediating effect of attitude toward advertisement. Information Management and Business Review, 7(4), 55-63.
Pareigis, J., Edvardsson, B., & Enquist, B. (2011). Exploring the role of the service environment in forming customer's service experience. International Journal of Quality and Service Sciences, 3(1), 110-124.
Permatasari, I. M., Arifin, Z., & Sunarti, S. (2017). Pengaruh Hedonic Consumption dan Mediator Emosi Positif Terhadap Pembelian Impulsif (Survei Pada Pembeli Produk Fashion Di Malang Town Square Kota Malang). Jurnal Administrasi Bisnis, 43(2), 1-9.
Pine, K. J. (2009). Report on a survey into female economic behaviour and the emotion regulatory role of spending. Sheconomics Survey Report 2009.
Pine, K. J., & Fletcher, B. C. (2011). Women’s spending behaviour is menstrual-cycle sensitive. Personality and individual differences, 50(1), 74-78.
Pine, K. J., & Gnessen, S. (2013). Sheconomics: Headline.
Richins, M. L. (1997). Measuring emotions in the consumption experience. Journal of consumer research, 24(2), 127-146.
Sallam, M. A. A., & Wahid, N. A. (2012). Endorser credibility effects on Yemeni male consumer’s attitudes towards advertising, brand attitude and purchase intention: The mediating role of attitude toward brand. International Business Research, 5(4), 55.
Sheeran, P., Klein, W. M., & Rothman, A. J. (2017). Health behavior change: Moving from observation to intervention. Annual review of psychology, 68, 573-600.
Sinatra, G. M., & Seyranian, V. (2016). Warm change about hot topics: The role of motivation and emotion in attitude and conceptual change about controversial science topics. Paper presented at the Handbook of educational psychology.
Tajuddin, R. M., Zainol, A. S., & Sahil, S. A. S. (2014). An Evaluation of Malaysian Female Consumers’ Attitude Scale towards Buying Fashion Branded Goods. Procedia-Social and Behavioral Sciences, 130, 340-346.
Taylor-Gooby, P. (2016). Choice and public policy: the limits to welfare markets: Springer.
Taylor, S. A., Ishida, C., & Donovan, L. A. N. (2016). Considering the Role of Affect and Anticipated Emotions in the Formation of Consumer Loyalty Intentions. Psychology & Marketing, 33(10), 814-829.
Van Kleef, G. A., van den Berg, H., & Heerdink, M. W. (2015). The persuasive power of emotions: Effects of emotional expressions on attitude formation and change. Journal of Applied Psychology, 100(4), 1124.
Westbrook, R. A., & Oliver, R. L. (1991). The dimensionality of consumption emotion patterns and consumer satisfaction. Journal of consumer research, 18(1), 84-91.
Wu, L. (2006). Excessive buying: the construct and a causal model. Citeseer.
Zheng, A., Lin, R., Zhang, D., Qin, P., Xu, L., Ai, P., . . . Liu, Y. (2013). The evolution and pathogenic mechanisms of the rice sheath blight pathogen. Nature communications, 4, 1424.
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Published
2019-11-26
How to Cite
Heriranto, P., Zainol, Z., Zainuddin, N. H., & Zainuddin, Z. (2019). Pengaruh emosi berbelanja terhadap sikap dan niat berbelanja wanita di Selangor: The effect of spending emotions on women’s spending attitudes and intentions in Selangor. Management Research Journal, 8, 1–18. https://doi.org/10.37134/mrj.vol8.1.2019
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