The Perception of E-Commerce Employees on the Challenges of Utilising E-Commerce and Its Impact on Business Stability in Malaysia


  • Abdussallam Muslimat Tinuke Faculty of Communication and Media Studies, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia



E-commerce, Business employees, Challenges, Business Stability, Malaysia


Electronic commerce which is commonly known as E-commerce refers to the purchasing and selling of goods and services, as well as the transmission of payments and data, over an electronic network, most commonly the Internet. E-commerce, which is the largest sector of the electronics business, is driven by technological breakthroughs in the technology sector. In 2020, Malaysia's e-commerce market was worth 30.2 billion Malaysian ringgit. This was a 24.8 percent rise over the previous year when the e-commerce value was 24.2 billion Malaysian ringgit. As e-commerce has its booming and glorious side, the business owners who put their business on the various e-commerce platforms face some issues that cause a few setbacks for the business owner in their quest to attain good business stability. Therefore, the present study aims to identify the various issues that are faced by e-commerce business owners in Malaysia, that cause various setbacks in their businesses. In order to accomplish this, a quantitative method used in the present study is to distribute questionnaires to 70 e-commerce employees in Malaysia by using a non-probability, convenient sampling method. Findings show that e-commerce has impacted the business sectors in Malaysia being the largest sector of the economic business. The issues faced by business owners who sell their goods on e-commerce platforms are cyber & data security, product return, and refund policy among many more. It must be of note that despite all the various issues e-commerce is still a leading business sector.


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How to Cite

Tinuke, A. M. (2023). The Perception of E-Commerce Employees on the Challenges of Utilising E-Commerce and Its Impact on Business Stability in Malaysia. Management Research Journal, 12(2), 16–25.