Vol. 12 No. 2 (2023): Management Research Journal (MRJ)

Articles

• The Effect of Social Media Influencer Marketing Disclosure on Consumer’s Perceived Brand Image and Purchase Intention among Youth in Malaysia

  Wan Nurdayana Che Wan Mohd Khair

  1-15

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• The Perception of E-Commerce Employees on the Challenges of Utilising E-Commerce and Its Impact on Business Stability in Malaysia

  Abdussallam Muslimat Tinuke

  16-25

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• The Use of Celebrity Endorsement and its Effects towards Car Aficionados’ Purchase Intention: A Study on Automotive Industry in Malaysia

  Mohd Shazreeq Mohd Alhadi, Wardatul Hayat Adnan

  26-39

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• The Use of TikTok Social Media in Influencing Generation Z Online Purchasing Behaviour in Malaysia

  Juliana Kristini Khalid, Wardatul Hayat Adnan, Shazleen Mohamed

  40-52

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• Online Learning Management for Economics Subjects: A Case Study in Upper Secondary Schools in Johor

  Emilda Hashim, Norimah Rambeli @ Ramli, Norasibah Abdul Jalil, Asmawi Hashim, Junaidah Hasan

  53-65

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• Komitmen Organisasi Guru Sekolah Rendah di Sarawak

  Cammellia Othman, Abdul Halim Busari

  66-77

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