The Model of Alumni Donation towards University: A Preliminary Study

Model Sumbangan Alumni kepada Universiti: Satu Kajian Awal

  • Fidlizan Muhammad Universiti Pendidikan Sultan Idris
  • Azila Abdul Razak Universiti Pendidikan Sultan Idris
  • Mohd Yahya Mohd Hussin Universiti Pendidikan Sultan Idris
  • Fatimah Salwa Abdul Hadi Universiti Pendidikan Sultan Idris
Keywords: kesanggupan, sumbangan, universiti, alumni, PLS

Abstract

Monetary donation by alumni in the pursuit of supporting the finance of university operation cost and consequently attaining the autonomous power is among the strategies put forward in the National Higher Education Strategic Plan (PSPTN). Due to its offspring status in Malaysia, a study must be conducted to obtain the information on the level of willingness among the alumni to realize this goal. Thus, this study aims to identify the determinants influencing the alumni behaviour to donate. Accordingly, this study employs the Partial Least Square (PLS) to analyze the data gathered through distribution of questionnaire forms. The findings of the study imply that financial management and family influence are the model or the significant path that characterize alumni willingness to donate to the university. In order to attract alumni interest to actively contribute, the university should execute the policy and programs that fulfill the hope of the society.

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Published
2015-10-14
How to Cite
Muhammad, F., Abdul Razak, A., Mohd Hussin, M. Y., & Abdul Hadi, F. S. (2015). The Model of Alumni Donation towards University: A Preliminary Study. EDUCATUM Journal of Social Sciences, 1(1), 40-51. Retrieved from https://ejournal.upsi.edu.my/index.php/EJOSS/article/view/83