CHARACTERISTICS OF FRANCHISEE AS ENTREPRENEUR: A CONTINUUM APPROACH

  • Mohd Hizam Hanafiah Universiti Kebangsaan Malaysia
  • Noor Azuan Hashim Universiti Kebangsaan Malaysia
  • Nor Liza Abdullah Universiti Kebangsaan Malaysia
Keywords: Franchise, Franchising, Franchisee, Franchisee entrepreneur

Abstract

No consensus of franchisee as entrepreneur is offered in the entrepreneurship and franchising literature. Nevertheless, many studies and debates in franchising studies have perceived the franchisee as entrepreneur rather than employee, buyer or fellow-worker. This paper employs an alternative view that suggest whether a franchisee is seen as an entrepreneur is governed by the way the theorist views his/her role. Further, franchisees may not be the ‘entrepreneur’ in the fullest sense of the word but they are absolutely an entrepreneur. Therefore, this paper proposes that the franchisee should be viewed as entrepreneur, within the theories of entrepreneur’s characteristics.

Downloads

Download data is not yet available.
Published
2019-03-06
How to Cite
Hanafiah, M. H., Hashim, N. A., & Abdullah, N. L. (2019). CHARACTERISTICS OF FRANCHISEE AS ENTREPRENEUR: A CONTINUUM APPROACH. Journal of Contemporary Issues and Thought, 4, 156-176. Retrieved from https://ejournal.upsi.edu.my/index.php/JCIT/article/view/1018