Factors that affect students in UPSI managing their online purchasing behaviors

Authors

  • Emilda Hashim Universiti Pendidikan Sultan Idris, 35900 Tanjong Malim, Perak, Malaysia
  • Norimah Rambeli @ Ramli Universiti Pendidikan Sultan Idris, 35900 Tanjong Malim, Perak, Malaysia
  • Norasibah Abdul Jalil Universiti Pendidikan Sultan Idris, 35900 Tanjong Malim, Perak, Malaysia
  • Asmawi Hashim Universiti Pendidikan Sultan Idris, 35900 Tanjong Malim, Perak, Malaysia
  • Nor Najwa Adilla Abd Rafar Universiti Pendidikan Sultan Idris, 35900 Tanjong Malim, Perak, Malaysia

DOI:

https://doi.org/10.37134/mrj.vol13.1.6.2024

Keywords:

Online Purchases, Quantitative Statistics, University Students, Consumers, Management

Abstract

This study is conducted to determine the factors and examine the extent to which the relationships between the following factors, benefit perception, risk perception, hedonic motivation, security factor, and website design influence online purchasing behaviors among students in Universiti Pendidikan Sultan Idris (UPSI). This study utilizes a quantitative approach using a stratified random sampling technique. It is analyzed using descriptive and inferential statistical analyses. The study samples consist of 377 UPSI students through collecting a distributed questionnaire via a Google Form link. Descriptive analysis finds that all factors that influence online purchasing have very high mean scores, with all mean scores of more than 4.30. Meanwhile, Pearson correlation analysis discovers that only risk perception and security factors are positively and highly correlated. Meanwhile, the other variables, either have positive and moderate or positive and low correlations between the paired-studied variables, with all values of r > 2.80. Apart from that, three factors, risk perception, hedonic motivation, and website design, are identified as having significant relationships with online purchases through multiple regression analysis. In conclusion, online purchasing depends upon risk perception, hedonic motivation, and website design factors, while benefit perception and security factors are not important elements when it comes to online purchasing.

Downloads

Download data is not yet available.

References

Al-Debei, M. M., Akroush, M. N. & Ashouri, M. I. (2015). Consumer attitudes towards online shopping: The effects of trust, perceived benefits, and perceived web quality. Internet Research, 25(5), 707-733. https://doi.org/10.1108/IntR-05-2014-0146

Adnan, H. (2014). An analysis of the factors affecting online purchasing behavior of Pakistani consumers. International Journal of Marketing Studies, 6, 133. https://doi.org/10.5539/ijms.v6n5p133

Anggriani, R. & Athar, H. S. (2017). Pengaruh sifat materialisme, motivasi hedonik terhadap impulsive buying dan kecenderungan compulsive buying secara online di kalangan mahasiswa Universitas Mataram [The influence of materialism, hedonic motivation on impulsive buying and compulsive buying tendencies online among Mataram University students]. Jurnal Magister Manajemen, 6(2), 1-20. https://www.academia.edu/49069495/Pengaruh_Sifat_Materialisme_Motivasi_Hedonik_Terhadap_Impulsive_Buying_Dan_Kecenderungan_Compulsive_Buying_Secara_Online_DI_Kalangan_Mahasiswa_Universitas_Mataram?auto=download

Arisah, F. M., Zainal Badari, S. A. & Hashim, A. H. (2016). Amalan pembelian secara atas talian dan faktor-faktor mempengaruhi [Online purchasing practices and influencing factors]. Malaysian Journal of Social Sciences and Humanities (MJSSH), 1(3), 111-123. http://doi.org/10.47405/mjssh.v1i3.21

Aziz, M. A. (2022, April 18). Pembelian dalam talian semakin jadi pilihan pengguna [Online shopping is increasingly becoming a consumer choice]. BH Online. https://www.bharian.com.my/bisnes/lain-lain/2022/04/947141/pembelian-dalam-talian-semakin-jadi-pilihan-pengguna

Azizan, A. Z., & Ridzuan, N. A. (2023). Faktor-faktor pemilihan pembelian makanan secara atas talian sepanjang pandemik dalam kalangan mahasiswa/I FPTP, UTHM [Factors influencing the selection of online food purchases during the pandemic among FPTP, UTHM students]. Research in Management of Technology and Business, 4(2), 898–912. https://publisher.uthm.edu.my/periodicals/index.php/rmtb/article/view/11410

Chua. Y. P. (2011). Kaedah Penyelidikan [Research Methods]. (edisi kedua). McGraw Hill Education, Selangor.

Davies, J. A. (1971). Elementary survey analysis. New Jersey: Prentice Hall.

Department of Statistics Malaysia. (2022). Penggunaan ICT dan e-Dagang oleh Pertubuhan 2022 [ICT and e-Commerce Use by Organizations 2022]. Kementerian Ekonomi Malaysia. https://www.dosm.gov.my/uploads/release-content/file_20230706094627.pdf

Fauzi, A., Nazala, R., Putri, A., Salsabila Nursyiah, L., Dewanahalim, M. A., & Swantika Pane, C. (2023). Perancangan internet telkomsel dalam persepsi harga, pemakaian pelanggan dan kecepatan jaringan [Telecomunication internet planning in price perception, customer usage and network speed]. Jurnal Ekonomi dan Manajemen, 2(1), 36–39. https://doi.org/10.56127/jekma.v2i1.423

Hairuzzamri, H. H., & Hashim, F. (2023). Hubungan antara penggunaan aplikasi membeli belah atas talian terhadap tingkahlaku pembelian dalam kalangan pengguna [The relationship between the use of online shopping applications and purchasing behavior among consumers]. Research in Management of Technology and Business, 4(1), 442-457. https://publisher.uthm.edu.my/periodicals/index.php/rmtb/article/view/9970

Hasbullah, M. & Salleh, N. M. (2022). Kecenderungan pensyarah Politeknik Kota Bharu (PKB) membuat pembelian atas talian semasa pandemik COVID-19 [The tendency of Kota Bharu Polytechnic (PKB) lecturers to make online purchases during the COVID-19 pandemic]. Journal of Education and Social Sciences, 20(1), 43-51. https://www.jesoc.com/wp-content/uploads/2022/06/JESOC20_60.pdf

Hashim, E., Rambeli, N., Mahdinezhad, M. & Zulkifli, N. (2016). 4P marketing & housewives’ expenditure: Multiple Regression Model. International Journal of Academic Research in Business and Social Sciences, 6(12), 810-820. http://dx.doi.org/10.6007/IJARBSS/v6-i12/2562

Hashim, E., Rambeli, N., Abdul Jalil, N., Hashim, A., & Hasan, J. (2023). Online learning management for Economics subjects: A case study in Upper Secondary Schools in Johor. Management Research Journal, 12(2), 53–65. https://doi.org/10.37134/mrj.vol12.2.5.2023

Islam, A. A. (2021). How website design quality affects customers purchase intention. International Journal of Science and Business, 5(10), 16-29. https://doi.org/10.5281/zenodo.5528561

Kementerian Pendidikan Tinggi. (2022). Statistik Pendidikan Tinggi 2022: Universiti Awam [Higher Education Statistics 2022: Public Universities]. https://www.mohe.gov.my/muat-turun/statistik/2022-3/1175-statistik-pendidikan-tinggi-2022-isi-kandungan/file

Krejcie, R. V. & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607-610. https://doi.org/10.1177/001316447003000308

Lye, L. Y., Tee, L. T. & Kew, S. R. (2022). COVID19 dan pengadoptasian dompet digital [COVID-19 and digital wallet adoption]. Management Research Journal, 11(2), 27–38. https://doi.org/10.37134/mrj.vol11.2.3.2022

Mavilinda, H. F., Wahab, Z. & Shihab, M. S. (2020). Analisis pengaruh motivasi hedonik terhadap pembelian impulsif melalui pencarian produk sebagai variabel yang memediasi [Analysis of the influence of hedonic motivation on impulsive buying through product search as a mediating variable]. Jurnal Manajemen dan Bisnis Sriwijaya, 18(2), 97-112. https://media.neliti.com/media/publications/470972-none-ddfaac6b.pdf

Mohd Amin, S. I., Ab Hamid, S. N., & Norhisam, N. H. (2022). Faktor penentu niat penggunaan e-dompet pasca pandemik COVID-19 di Malaysia: Integrasi Model UTAUT dan MAT [Factors determining the intention of using e-wallet after the COVID-19 pandemic in Malaysia: Integration of the UTAUT and MAT models]. Jurnal Pengurusan, 66, 109–121. https://doi.org/10.17576/pengurusan-2022-66-09

Rahim, R., Abd Rahman, A. R., Othman, O., & Aziz, A. (2022). Faktor yang mempengaruhi pembelian secara atas talian semasa pandemik COVID-19 di kalangan mahasiswa [Factors influencing online purchases during the COVID-19 pandemic among undergraduate students]. International Journal of Accounting, Finance and Business (IJAFB), 7(43), 221 - 238. https://ijafb.com/PDF/IJAFB-2022-43-09-21.pdf

Rambeli, N., Hashim, E. & Dayang-Affizah, A.M. (2016). Relationship between education expenditure, capital, labor force and economic growth in Malaysia. International Journal of Academic Research in Business and Social Sciences, 6(12), 459-468. http://dx.doi.org/10.6007/IJARBSS/v6-i12/2510

Santo, P. E. & Marques, A. M. A. (2022). Determinants of the online purchase intention: Hedonic motivations, prices, information and trust. Baltic Journal of Management, 17(1), 56-71. https://doi.org/10.1108/BJM-04-2021-0140

Sikul, R. & Ibrahim, R. A. (2021). Kesedaran pelajar terhadap risiko pembelian barang secara atas talian [Student awareness of the risks of purchasing goods online]. Jurnal Penyelidikan Sains Sosial (JOSSR), 4(13), 9-18. https://jossr.com/PDF/JOSSR-2021-13-12-02.pdf

Tanadi, T., Samadi, B. & Gharleghi, B. (2015). The impact of perceived risks and perceived benefits to improve an online intention among Generation-Y in Malaysia. Asian Social Science, 11(26), 226-238. https://doi.org/10.5539/ass.v11n26p226

Yah, T. Y. & Angsor, M. A. M. (2023). Mengkaji tahap kesedaran pengguna terhadap risiko pembelian di atas talian dalam kalangan pelajar FPTP [Studying the level of consumer awareness of the risks of online purchases among FPTP students]. Research in Management of Technology and Business, 4(1), 135-148. https://publisher.uthm.edu.my/periodicals/index.php/rmtb/article/view/11426

Zakaria, N. L. & Ramlan, R. (2021). Kriteria keutamaan kepuasan pelanggan terhadap penghantaran makanan pihak ketiga dalam talian dalam kalangan generasi wawasan Malaysia di UTHM [Customer satisfaction priority criteria towards online third-party food delivery among the Malaysian vision generation at UTHM]. Research in Management of Technology and Business, 2(2), 342-356. https://publisher.uthm.edu.my/periodicals/index.php/rmtb/article/view/4965/1114

Downloads

Published

2024-03-22

How to Cite

Hashim, E., Rambeli @ Ramli, N., Abdul Jalil, N., Hashim, A., & Abd Rafar, N. N. A. (2024). Factors that affect students in UPSI managing their online purchasing behaviors. Management Research Journal, 13(1), 68–78. https://doi.org/10.37134/mrj.vol13.1.6.2024

Most read articles by the same author(s)

1 2 > >>