The Bitara Values Inventory

Abstract

This paper reports on a study in which an inventory was developed to measure the extent to which the academic staff of a university upheld the shared values of the university. It describes the developmental process of the inventory and the procedure for verification of the validity and reliability of the instrument. The survey was chosen as the research method. The inventory consisted of two main constructs which were the practice and perception of the shared values, referred to as the Bitara values at the university. Each main construct consisted of six sub-constructs, namely, integrity, professionalism, teamwork, customer orientation, concern for the welfare of others, and creativity and innovation. The research questions inquired about the validity and reliability of the newly constructed inventory and how far the academic staff in UPSI had understood, assimilated and practiced the Bitara values after having attended the Bitara Values Course. The newly developed inventory underwent a series of validity and reliability tests. The findings showed strong validity and reliability of the instrument. Based on these results, some suggestions are offered.