Impak Sektor Pelancongan Terhadap Perkembangan Perusahaan Kecil dan Sederhana (PKS) di Cherating, Pahang

Impact of Tourism on the Development of Small and Medium Enterprises (SMEs) in Cherating, Pahang

Abstract

Cherating is a well-known tourist destination in Pahang; and Small and Medium Enterprises (SMEs) based on freshwater fish from nearby seas. SMEs products that are the main demand for local and international tourists are fish crackers, dry crackers, and frozen crackers. In this regard, the article aims to evaluate the supply and demand capabilities of SMEs products and the impact of tourism on the economic development of SMEs entrepreneurs in Cherating. The data collection process was done using questionnaire, using quantitative method and analyzed using SPSS software. A total of 42 people from 47 SME entrepreneurs were involved in this study. Observation is also carried out by taking notes and taking photos throughout the study. Observation methods help researchers to observe products produced by SMEs entrepreneurs such as marine-based products. This method also uses the indirect method to obtain additional information regarding SMEs in Cherating, Pahang. Researchers also used secondary data collection methods namely, library research, data from departments and websites. The findings revealed that the impact of tourism on SME development in Cherating was positive. This is evidenced by the arrival of tourists who can affect the economic enhancement of SMEs entrepreneurs in terms of sales revenue, productivity, capital gains, bonuses and job opportunities. Through the findings, it was found that tourism activities in Cherating, Pahang need to be further developed. The Pahang state government is responsible for promoting the state of Pahang as a must visit destination for all Malaysians. The construction of interesting tourist sites can be a tourist attraction. If Pahang is a popular and frequented by visitors, definitely the number of tourists to Pahang especially in Cherating is increasing and this will affect the SMEs around Cherating.