Improving Halal Food Performance: Scrutinising the Technology Acceptance Model and Halal Traceability System Adoption among Malaysian Food and Beverage SMEs
Peningkatan Prestasi Makanan Halal: Analisis Model Penerimaan Teknologi dan Penggunaan Sistem Pengesanan Halal dalam Kalangan Perusahaan Kecil dan Sederhana (PKS) Makanan dan Minuman di Malaysia
DOI:
https://doi.org/10.37134/mrj.vol15.1.3.2026Keywords:
Halal food performance, Technology Acceptence Model, Halal traceability system , SMEs, Industry, Innovation and InfrastructureAbstract
Halal Traceability Systems (HTS) play an important role in enhancing the competitiveness of small and medium-sized enterprises (SMEs), preserving halal integrity, and improving supply chain transparency. However, limited empirical evidence exists on how cognitive beliefs influence HTS adoption and whether such adoption contributes to financial performance. This study examines the effects of perceived usefulness (PU) and perceived ease of use (PEOU) on the intention to adopt HTS and investigates the impact of adoption intention on the financial performance of halal food among Malaysian food and beverage (F&B) SMEs. The mediating role of HTS adoption intention is also assessed. A quantitative research design was employed using survey data collected from 225 Malaysian F&B SMEs. The sampling frame was obtained from Majlis Amanah Rakyat (MARA) and SME Corp Malaysia. Data were analysed using SPSS and Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that PEOU significantly influences HTS adoption intention, whereas PU has no significant effect. HTS adoption intention positively affects halal food financial performance and mediates the relationships between PU, PEOU, and financial performance. These results indicate that ease of use is a stronger driver of HTS adoption than perceived usefulness among SMEs. The study extends the Technology Acceptance Model (TAM) to the halal supply chain context and highlights the importance of user-friendly systems and support mechanisms in promoting HTS adoption and improving business performance.
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