Viral Phenomenon of Social Media as A Theme Exposition in Painting Approach

Fenomena Viral Media Sosial sebagai Eksposisi Tema dalam Pendekatan Karya Seni Catan

Abstract

This study aims to interpret the viral social media phenomenon as a theme exposition in the painting approach. The issue of social phenomena transmission is always a polemic and a topic of debate among the general public due to the inherent popular, sensational or controversial nature. The reflection of this description is reworked through the interpretation of subjects and objects through artwork's anatomy. Research design is based on art practice through fine art studio study methodology, which involves three main criteria: Central Argument, Context, and Artwork. Study data were analyzed using theorizing studio art practice by Sullivan through Reflection, Contextualization and Reflexivity activities with an overview of issue interpretation approaches, issue contexts and issue components. The findings showed that five aspects presented through the theme exposition options included viral over content values, format and form, quotations and short expressions, media and mediums, and individuals and figures. Heuristic approach methods based on individual experience can help researchers peel off and document the central argument policies of research through the concept of visual dialectic by Marshall. Implications from this study can be used as an essential guide in making a descriptive and justifying work. In conclusion, this writing is a creative process in unravelling the rationale of peeling issues and themes based on the interpretation of subjects and objects through the methodology and theory of fine art studio research.

Kajian ini bertujuan untuk menterjemah identifikasi fenomena viral media sosial sebagai eksposisi tema dalam pendekatan karya seni catan. Isu penularan fenomena sosial ini senantiasa menjadi polemik dan topik perbahasan di kalangan masyarakat umum lantaran kesan dari sifat popular, sensasi atau kontroversi yang wujud. Refleksi dari perihal ini diolah semula melalui interpretasi konsep subjek, objek dan tema menerusi anatomi isu karya seni catan. Reka bentuk penyelidikan adalah berasaskan praktis seni menerusi metodologi kajian studio seni halus yang melibatkan tiga kriteria asas iaitu hujahan utama, konteks dan karya seni. Data kajian dianalisis dengan mengunakan teori studio praktis oleh Sullivan melalui aktiviti refleksi, kontekstual dan reflektif menerusi tinjauan pendekatan konteks isu, komponen isu dan interpretasi isu. Dapatan kajian menunjukkan lima aspek yang dikemukakan menerusi pilihan eksposisi tema merangkumi viral atas nilai kandungan, format dan bentuk, petikan kata dan ungkapan ringkas, media dan medium serta individu dan figura. Kaedah pendekatan heuristik bersandarkan pengalaman individual dapat membantu penyelidik mengupas dan mendokumentasi dasar hujahan utama penyelidikan melalui konsep visual dialectic oleh Marshall. Implikasi dari kajian ini boleh dijadikan panduan asas dalam membuat deskriptif dan justifikasi karya.  Kesimpulannya, penulisan ini merupakan suatu proses kreatif dalam merungkai rasional kupasan isu dan tema berlandaskan interpretasi subjek dan objek menerusi metodologi dan teori kajian studio seni halus.

Kata kunci: Viral, Media Sosial, Eksposisi, Tema, Seni Catan