Digital Literacy and the Online Transmission of Lampung Music on YouTube
DOI:
https://doi.org/10.37134//mjm.vol14.2.4.2025Keywords:
digital literacy, Lampung traditional music, music transmission, social media and music, YouTube ethnographyAbstract
The expansion of Internet access and social media platforms has re-shaped modes of musical transmission in many local traditions. In Lampung, Indonesia, musicians increasingly use YouTube to share, document, and adapt regional music practices. This study examines how differences in digital literacy, often associated with distinctions between digital natives and digital immigrants, inform the transmission and mediation of Lampung music on YouTube. Focusing on 12 Lampung musicians who manage individual YouTube channels, the study explores how age, technological familiarity, and social media experience influence patterns of content production, dissemination, and engagement. A hybrid ethnographic approach that integrated on-site fieldwork with virtual observation was employed. Data from field notes, audio-visual materials, textual documents, online content, and relevant literature were analysed using NVivo12. The findings show that digital literacy plays a central role in effective channel management, content organisation, and audience reach. Musicians with higher levels of digital competence demonstrate a stronger capacity to adapt performance practices to platform-specific affordances and to engage in informal pedagogical dissemination. Overall, the results of the study point towards YouTube as a mediated space in which technological proficiency guides the contemporary transmission of Lampung music.
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