Exp AR Malacca: A Self-Guided Learning of Malacca's Malay Traditional Houses using Augmented Reality Technology and Physical Map
DOI:
https://doi.org/10.37134/jictie.vol12.1.7.2025Keywords:
augmented reality, Malay traditional house, Malacca, self-guided learningAbstract
As a UNESCO World Heritage Site in Malaysia, Malacca is known for its traditions and historical treasures, notably traditional Malay houses. These houses are architectural jewels that represent the multiracialism and historical evolution of the Malay community, but major challenges such as urbanization, reduced accessibility, and a lack of public awareness make preserving them more challenging. Hence, this study employs the ADDIE model to develop the Exp AR: Malacca, an augmented reality (AR) application in an attempt to promote Malacca's traditional Malay houses to tourists and to preserve its cultural and historical significance. The app bridges the gap between modern technology and heritage preservation by overlaying interactive 3D models of traditional Malay houses, historical insights, and immersive features. Through interviews and observations, the research incorporates feedback from two industry experts, two residents, and five tourists. The result shows a high rate of satisfaction regarding the users' experience and engagement, with some recommendations for improvement. Using AR and a physical map as tools, this project proposes how technology could reshape cultural tourism by making tourism to heritage sites more engaging while fostering a deeper appreciation for Malacca's legacy. The contribution of this research is to provide insights for sustainable tourism development and the adoption of digital technologies in cultural heritage management, ensuring traditional Malay houses in Malacca continue to be appreciated and preserved for future generations.
References
Aisyah, S., & Siregar, Y. D. (2024). Traditional Malay house architecture (Case study of House of Datuk Amar Sridiraja in Tanjung Pura District, Langkat Regency). Yupa: Historical Studies Journal, 8(2), 340-351. http://jurnal.fkip.unmul.ac.id/index.php/yupa
Alazzawi, A., Yas, Q.A., & Rahmatullah, B. (2023). A comprehensive review of software development life cycle methodologies: Pros, cons, and future directions. Iraqi Journal for Computer Science and Mathematics, 4(4), 173-190.
Azzran, S. A. (2021, September 28). COMMENT | Traditional Malay houses on the brink of extinction. Malaysiakini. https://www.malaysiakini.com/columns/593107
Berriel, I. S., Nava, F. P., & Albertos, P. T. (2023). LagunAR: A City-Scale mobile outdoor augmented reality application for heritage dissemination. Sensors, 23(21), 8905. https://doi.org/10.3390/s23218905
Bibliotheca Alexandrina. (n.d.). inHeritage. Retrieved March 26, 2025, from https://www.bibalex.org/en/Project/Details? DocumentID= 1337
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Zhurnal Eksperimental’noi i Teoreticheskoi Fiziki, 3, 77–101.
Elshahawy, M., Magdy, S., & Sharaf, N. (2023). ARTour: An augmented reality collaborative experience for enhancing tourism. Information Technology & Tourism, 25(4), 549–563. https://doi.org/10.1007/s40558-023-00264-x
Fadli, H., Ibrahim, R., Arshad, H., & Yaacob, S. (2022). Augmented reality in cultural heritage tourism: A review of past study. Open International Journal of Informatics, 10(Special Issue 1), 109–121. https://doi.org/10.11113/oiji2022.10nSpecial Issue1.186
Fauzi, H., Sharif, H. M., & Razak, R. A. (2022). Virtualization of digitalized cultural assets to promote sustainable heritage tourism in Malaysia. International Journal of Environment Architecture and Societies, 2(02), 85–99. https://doi.org/10.26418/ijeas.2022.2.02.85-
Ghafar, N. A., Rahmatullah, B., Razak, N. A., Muttallib, F. H. A., Adnan, M. H. M., & Sarah, L. L. (2023). Systematic literature review on digital courseware usage in Geography subjects for secondary school students. Journal of ICT in Education, 10(1), 26-39. https://doi.org/10.37134/jictie.vol10.1.3.2023
Han, S., Yoon, J.-H., & Kwon, J. (2021). Impact of experiential value of augmented reality: The context of heritage tourism. Sustainability, 13(8), 4147. https://doi.org/10.3390/su13084147
Hussein, Z. A., & Ali, S. S. M. A. (2025). Augmented reality as a tool for improving perception of authenticity of the built heritage site. Journal of Cultural Heritage Management and Sustainable Development. https://doi.org/10.1108/jchmsd-01-2024-0016
Ibrahim, I., Baş, A., & Zakariya, K. (2023). Cultural Heritage and Urban Tourism in Historic Cities: Case Study of Melaka, Malaysia, and Istanbul, Türkiye. Journal of Architecture, Planning & Construction Management, 13(2).
Ma, L., & Lu, X. (2019). The VR museum for Dunhuang cultural heritage digitization research. Conference on Cultural Heritage and New Technologies (CHNT). Retrieved from https://chnt.at/wp-content/uploads/The-VR-Museum-for-Dunhuang-Cultural-Heritage-Digitization-Research.pdf
Mokmin, N. a. M., Ariffin, U. H., & Hamizi, M. a. a. M. (2022). Educators’ perspective on the use of augmented reality to create STEM learning material. Journal of ICT in Education, 9(2), 191–200. https://doi.org/10.37134/jictie.vol9.2.14.2022
Pinto, I., & Huertas, A. (2025). A comparative study of VR and AR heritage applications on visitor emotional experiences: a case study from a peripheral Spanish destination. Virtual Reality, 29(1). https://doi.org/10.1007/s10055-025-01109-0
Prabuddha, C., Ranasinghe, J. P. R. C., Wasantha, H. L. N., & Dangalla, D. K. T. (2024). The augmented reality effect on destination satisfaction towards revolutionizing heritage tourism in Sri Lanka. Sri Lanka Journal of Marketing, 9(3), 179–208. https://doi.org/10.4038/sljmuok.v9i3.153
Ramele, R. & Wongso, J. (2021). The role of Malay traditional house and rumah gadang as homestays. Malaysian Journal of Sustainable Environment, 8(1), 125-142. https://doi.org/10.24191/myse.v8i1.12664
Richardson, J. (2024, December 13). What can augmented reality do to bring heritage to life? MuseumNext. https://www.museumnext.com/article/ what-can-ar-do-to-bring-heritage-sites-to-life/
Saari, E. M., Rasli, R. M., & Aziz, N. a. A. (2021). The development of career pathway framework for early childhood care and education: Malaysia context. Southeast Asia Early Childhood Journal, 10(Special), 131–138. https://doi.org/10.37134/saecj.vol10.sp.11.2021
Saedon, M. A. M. (2022). Tourists’ perception on virtual reality application of traditional Malay house. International Journal of Creative Multimedia, 3(1), https://doi.org/10.33093/ijcm.2022.3.1.4
Sevim, B. & Çalışkan, G. (2021). Augmented reality technologies from the tourist perspective: A systematic review. Journal of Tourism and Gastronomy Studies, 9(3), 1501 – 1521. https://doi.org/10.21325/jotags.2021.851
Soraya, S. (2022). Implementation of Augmented Reality (AR) using Assembler in high school Applied Physics education with the ADDIE model approach. Journal of Physics Conference Series, 2377(1), 012072. https://doi.org/10.1088/1742-6596/2377/1/012072
Suaib, N. M., Ismail, N. a. F., Sadimon, S., & Yunos, Z. M. (2020). Cultural heritage preservation efforts in Malaysia: A survey. IOP Conference Series Materials Science and Engineering, 979(1), 012008. https://doi.org/10.1088/1757-899x/979/1/012008
Tatić, D., & S. Stanković, R. (2024). Augmented reality software in presentation of cultural and historical heritage. Digital Presentation and Preservation of Cultural and Scientific Heritage, 14, 71–82. https://doi.org/10.55630/dipp.2024.14.6
Unal, M., Unal, F. Z., Bostanci, E. & Guzel, M. S. (2021). Augmented reality and new opportunities for cultural heritage. Springer Series on Cultural Computing, 213-225. https://doi.org/10.1007/978-3-030-70198-7_12
UNESCO. (2023). Cutting edge: Protecting and preserving cultural diversity in the digital era. Retrieved from https://www.unes
co.org/en/articles/c utting-edge-protecting-and-preserving-cultural-diversity-digital-era
Yusof, S. N. M., Ibharim, L. F. M., & Sukirman, S. (2024). Malaysia folklore interactive game development: Tun Mamat adventure mission. Journal of ICT in Education, 11(1), 9–23. https://doi.org/10.37134/jictie.vol11.1.2.2024
Zaifri, M., Khalloufi, H., Kaghat, F. Z., Benlahbib, A., Azough, A., & Zidani, K. A. (2023). Enhancing tourist experiences in crowded destinations through mobile augmented reality: A comparative field study. International Journal of Interactive Mobile Technologies, 17(20), 92–113. https://doi.org/10.3991/ijim.v17i20.42273
Zhu, C., Io, M., Ngan, H. F. B., & Peralta, R. L. (2024). Interpreting the impact of augmented reality on heritage tourism: two empirical studies from World Heritage sites. Current Issues in Tourism, 27(23), 4374–4388. https://doi.org/10.1080/13683500.2023.2298349
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Siti Nur Farah Natasha Azhar, Erni Marlina Saari, Yeka Hendriyani, Wesam Shishah

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.