Developing A Systematic Licensing Curriculum Model for Local Authorities: Evidence from the local Government Stakeholders Need Analysis

Authors

  • Sharinaz Samsudin Sultan Idris Education University, 35900 Tanjong Malim, Perak, Malaysia
  • Mohd Ridhuan Mohd Jamil Sultan Idris Education University, 35900 Tanjong Malim, Perak, Malaysia

DOI:

https://doi.org/10.37134/bitara.vol19.1.13.2026

Keywords:

Local Government , Licensing Education, Curriculum Model, Knowledge Management, Capacity Building, Public Administration, Malaysia

Abstract

Local authorities play a crucial role in regulating and facilitating the business environment through licensing systems that ensure compliance, safety, and economic order. However, procedural complexity, fragmented knowledge management, and uneven service delivery remain persistent challenges in the Malaysian local governance context. This study examines the need to develop a systematic licensing curriculum model for local authorities by analyzing the perspectives of internal and external stakeholders—namely, local government officers and business license applicants under the Majlis Bandaraya Petaling Jaya (MBPJ). Using a mixed-method needs analysis involving 76 officers and 227 business license holders, the research identifies administrative inefficiencies, limited inter-agency coordination, and deficiencies in structured training and procedural literacy. The findings reveal two distinct yet interconnected problem domains: (1) bureaucratic and procedural bottlenecks as experienced by officers, and (2) customer service and communication barriers as perceived by license applicants. Both groups, however, converge on the critical need for structured and systematic licensing education to enhance understanding, efficiency, and confidence in handling licensing procedures. Grounded in Knowledge Management Theory and Competency-Based Curriculum Development, the study proposes the new Licensing Curriculum Model, an educational and administrative framework designed to improve licensing processes through structured knowledge dissemination, inter-agency collaboration, and capacity building. This research contributes to the discourse on governance reform, knowledge-based public administration, and education-driven innovation in local government service delivery.

Downloads

Download data is not yet available.

References

Abdullah, N. (2022). Women entrepreneurs and digital participation in Malaysia’s microenterprise ecosystem. Journal of Gender and Development Studies, 14(3), 45–60.

Aburayya, A., Alshurideh, M., & Alzoubi, H. (2020). Service quality in public sector: A conceptual framework for citizen satisfaction. International Journal of Innovation, Creativity and Change, 11(10), 398–416.

Argyris, C., & Schön, D. (1978). Organizational learning: A theory of action perspective.

Reading, MA: Addison-Wesley.

Bakar, N. A., & Ayu, R. (2023). The competency paradox in Malaysia’s e-governance transformation. Asian Journal of Public Administration, 45(1), 17–33.

Berg, M., & Johansson, T. (2020). Building Institutional Trust Through Service Experiences—Private Versus Public Provision Matter. Journal of Public Administration Research and Theory, 30(2), 290–306. https://doi.org/10.1093/jopart/muz029

Blaak, M. (2023). Pushing the limits of adaptiveness through double loop learning: organisational dilemmas in delivering Sexual Reproductive Health Rights education in Uganda. Educational Action Research, 31(2), 384–402. https://doi.org/10.1080/09650792.2021.1899013

Christensen, T., & Lægreid, P. (2019). The rise of hybrid governance: Blending hierarchy, market and network. London: Routledge.

Diskursus Publik dan Relevansi Dengan Legitimasi Kekuasaan Dari Teori Habermas. Available from: https://www.researchgate.net/publication/391043262_Diskursus_Publik_dan_Relevansi_D engan_Legitimasi_Kekuasaan_Dari_Teori_Habermas.

Harahap, I. A. J., Pramita, S., Abdullah, R., & Halimah, S. (2025). Analysis Of Competency-Based Learning Objectives In Curriculum 13 And Independent Curriculum. Jurnal Multidisiplin Sahombu, 5(02). https://doi.org/10.58471/jms.v5i02

Hassan, S., & Tambi, A. M. (2023). Post-pandemic entrepreneurship and the rise of home-based business in Malaysia. Journal of Small Business and Enterprise Development, 30(4), 565–582.

Howlett, M. (2019). Designing public policies: Principles and instruments. London: Routledge.

Muhammad Ersyad Muttaqien. (2023). Konsep komunikasi Jurgen Habermas dalam idedemokrasi deliberatif dan tindakan komunikatif.Ilmu Komunikasi, 6(1), 51.http://repository.unpas.ac.id/62090/

Kalmenovitz, J., Lowry, M., & Volkova, E. (2022). Regulatory Fragmentation. (Working Paper). University of Rochester; Drexel University; University of Melbourne.

MyDigital Blueprint. (2021). Malaysia Digital Economy Blueprint. Putrajaya: Ministry of Communications and Multimedia Malaysia.

Nonaka, I., & Takeuchi, H. (1995). The knowledge-creating company: How Japanese companies create the dynamics of innovation. New York, NY: Oxford University Press.

Osborne, D. (2010). The new public service: Serving rather than steering. Public Administration Review, 70(1), 55–65.

Patterson, C. M., Nurse, J. R., & Franqueira, V. N. (2023). Learning from cyber security incidents: A systematic review and future research agenda. Computers & Security, 132, 103309. https://doi.org/10.1016/j.cose.2023.103309

Petersen, I., & Kruss, G. (2020). Innovation policy governance: Towards a differentiated approach. African Journal of Science, Technology, Innovation and Development, 12(1), 43–

52. https://doi.org/10.1080/20421302.2019.1670977

Prime Minister’s Office of Malaysia. (2023). Malaysia MADANI: Vision for a civilised and sustainable nation. Putrajaya: Government of Malaysia.

Richards, J. C., & Rodgers, T. S. (2014). Approaches and methods in language teaching (3rd ed.). Cambridge: Cambridge University Press.

Rashid, R., & Hassan, M. (2020). Bureaucratic reform and citizen trust in Malaysian local government. Malaysian Journal of Public Administration, 17(2), 78–96.

Saniuk, S., Grabowska, S., & Gajdzik, B. (2021). Competency-based learning in public sector institutions: Models and outcomes. Sustainability, 13(5), 2612.

Sokoh, G., & Okolie, C. (2021). Knowledge management and public service effectiveness: A conceptual analysis. Public Policy and Administration Review, 9(3), 14–28.

Zaoui Seghroucheni, O., Lazaar, M., & Al Achhab, M. (2025). Bridging Tacit Knowledge and Explicit Knowledge: An Ontological Model for Effective Knowledge Conversion. International Journal of Engineering Pedagogy (iJEP), 15(2). https://doi.org/10.3991/ijep.v15i2.53389

Zou, M. (2024). Administrative parallelism and coordination failures in Southeast Asian municipal governance. Asian Journal of Comparative Public Administration, 28(1), 22–39.

Published

2026-07-07

How to Cite

Samsudin, S., & Mohd Jamil, M. R. (2026). Developing A Systematic Licensing Curriculum Model for Local Authorities: Evidence from the local Government Stakeholders Need Analysis. Jurnal Pendidikan Bitara UPSI, 19(1), 145-160. https://doi.org/10.37134/bitara.vol19.1.13.2026

Most read articles by the same author(s)