The culture and economic attributes of puso street food industry: Basis for a contextualized framework of puso teaching model

  • Marvin A. Cabasag Cebu Normal University, PHILIPPINES
  • Buchard L. Batan Asian Institute of Computer Studies, Cebu City, PHILIPPINES
  • John Thomas S. Canonigo Colegio de la Inmaculada Concepcion, Mandaue City, PHILIPPINES
  • Reynaldo B. Inocian Cebu Normal University, PHILIPPINES
Keywords: Cebuano lifestyle, Contextualized PUSO Teaching Model, PUSO framework, rice pourer, rice pouch-weaving, Philippines


Recognizing the cultural and economic attributes of puso is an essential part of Cebuano street food culture and industry that serves as the basis for a contextualized framework of puso teaching model. The study used a grounded theory design with interviews among 18 key research participants. The attributes of puso mirror a social identity in Cebu’s street food industry and culture. Its orientation as a ritual object has shifted to a pragmatic orientation reflecting Cebu city’s fast paced-life. Its new identification creates a changing perspective; its characteristics remain integral to the Cebuano cultural identity; its rapid changes serve as one of the bases for local government units to regulate the industry’s management operations; and serve as a framework in the creation and dissemination of a contextualized teaching framework known as the Contextualized PUSO Teaching Model (CPTM). This innovative and culture-based teaching model addresses all teachers in academia to develop a sufficient grounding of cultural orientation and traditions that may warrant best learning opportunities.


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How to Cite
Cabasag, M. A., Batan, B. L., Canonigo, J. T. S., & Inocian, R. B. (2021). The culture and economic attributes of puso street food industry: Basis for a contextualized framework of puso teaching model. Journal of Research, Policy & Practice of Teachers and Teacher Education, 11(1), 63-79.